Brand Manager, Crestliner

Brunswick Boat Group • New York Mills, MN

2d • Onsite

About The Position

As part of the talented Brunswick Boat Group marketing team the Manager, Brand Marketing of Crestliner leads North America marketing for this well-established, high-performing brand. This role blends strategic vision, brand leadership, and hands-on execution to drive growth, elevate brand awareness, and deliver compelling customer and dealer experiences. The role is responsible for developing brand strategy and directing execution through innovative marketing programs that support both B2C and B2B engagement. As a key growth driver for the Crestliner portfolio, this position is accountable for maximizing marketing effectiveness, strengthening dealer partnerships, and increasing long-term customer value. At Brunswick, we have passion for our work and a distinct ability to deliver. Building the Brand:

Requirements

• Excel in problem solving, innovation, team participation, and self-motivation.
• Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
• Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Communicate effectively with internal stakeholders
• Prompt response time to all internal and external customer inquiries and directives
• Strong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customers
• Business owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans
• Ability to be in the office 3-4 days a week at the New York Mills, MN location.
• Bachelor’s degree required; MBA preferred
• 6-10 years of leadership in brand/marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Proficiency in directing the creative process for integrated marketing campaigns
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing large projects and meeting deadlines
• Intermediate to advanced user of Excel, PowerPoint, and Word
• Willingness to travel up to 10% of the time to trade shows; including travel to Canada

Nice To Haves

• Marine experience a plus

Responsibilities

• Lead North America brand strategy and positioning for Crestliner, reinforcing the brand’s heritage, innovation, and leadership in aluminum fishing boats across regions and channels.
• Develop and execute annual marketing strategies and integrated campaigns that support new model launches, core line sustainment, and regional business priorities across the full marketing mix (digital, media, promotions, dealer marketing, and events).
• Serve as the expert on Crestliner’s target boaters—defining audiences, segments, and personas—and use customer insights, market trends, and competitive intelligence to inform brand strategy, messaging, and content.
• Partner with Product, Engineering, Regional Marketing, Sales, Digital, and Analytics teams to bring boats to market, ensuring strong launch execution, dealer readiness, and consistent global brand expression.
• Lead content strategy and production for product storytelling, launches, and always-on channels, translating technical features into compelling consumer and dealer-facing narratives.
• Plan and execute brand-led events and experiential activations, including boat shows, dealer meetings, on-water demos, and consumer experiences that drive awareness and demand.
• Monitor brand health, campaign performance, and competitive activity, using insights to continuously optimize strategy and execution.
• Own the Crestliner marketing budget, including annual planning, forecasting, and in-year optimization to maximize ROI and support growth objectives.

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level