Brand Manager - Brand Growth & Innovation - Huggies Diapers

Kimberly-Clark • Chicago, IL

2d • $140,320 - $173,360 • Hybrid

About The Position

The Brand Manager – Brand Growth & Innovation (BG&I) for Huggies Diapers is responsible for leading the development and execution of innovation initiatives within the North America portfolio. This role sits within the BG&I organization and owns end-to-end innovation delivery—from early concept development through readiness for commercialization—while ensuring execution through Kimberly-Clark’s Brilliant Execution framework. This role requires a balance of creative brand building and strong business acumen, ensuring innovation ideas are not only compelling, but also viable, scalable, and aligned to broader brand and financial objectives.

Requirements

• Total Benefits
• To Be Considered
• Click the Apply button and complete the online application process.
• A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
• In the meantime, please check out the careers website.
• And finally, the fine print…. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.
• We actively seek to build a workforce that reflects the experiences of our consumers.
• When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise.
• We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
• The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification.
• Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
• Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
• Veterans and members of the Reserve and Guard are highly encouraged to apply.
• This role is available for local candidates already authorized to work in the role’s country only.
• Kimberly-Clark will not provide relocation support for this role.

Nice To Haves

• You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.
• You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
• You love what you do, especially when the work you do makes a difference.
• At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.
• When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
• In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Responsibilities

• Develop innovation concepts grounded in consumer insight and brand strategy, with a focus on POME and gifting occasions
• Translate insights into clear positioning, value propositions, and brand narratives
• Create inspiring, strategically grounded briefs for cross-functional and agency partners
• Ensure ideas are both creatively compelling and commercially viable
• Lead 2–3 concurrent innovation initiatives across the 2028–2030 pipeline
• Drive initiatives through key stages: Concept development, Testing and iteration, Claims and RTB development, Readiness for commercialization handoff
• Serve as the single point of accountability for initiative delivery and outcomes
• Lead cross-functional teams across: R&D, Product Supply, Design, Insights, Legal, and Sales
• Evaluate innovation opportunities through a business lens, including: consumer demand, financial viability, portfolio fit
• Partner with Finance and cross-functional teams to: understand cost structures, pricing, and margin implications, ensure initiatives align to net sales and profit objectives
• Support development of go-to-market strategies, ensuring strong linkage between: consumer proposition, channel strategy, retail execution
• Apply understanding of category, competition, and customer dynamics to shape stronger innovation outcomes
• Own initiative delivery against Brilliant Execution milestones and expectations
• Ensure initiatives are IMF-ready at each stage with complete, high-quality deliverables
• Drive clarity on: Milestone requirements, Roles and responsibilities, Decision timing and readiness
• Proactively identify risks and prevent: Timeline delays, Late-stage rework, Execution inefficiencies
• Execute initiatives within defined platform and portfolio guardrails (e.g., POME Premiumization, Active Baby)
• Partner with Senior Brand Manager to: Align initiatives to platform strategy, Support portfolio prioritization and pipeline development
• Ensure initiatives ladder into: Brand strategy, Segmentation frameworks, Portfolio architecture
• Operate within and contribute to BG&I ways of working: Innovation Amplifier (development process), IMF (governance and decision-making), Brilliant Execution (delivery system)
• Identify opportunities to improve: Processes, Tools, Cross-functional collaboration

Benefits

• medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare
• eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed