Brand Licensing Coordinator

POP MART Americas•Culver City, CA

7d•Onsite

About The Position

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world. Opportunity Overview: The Licensing Coordinator will support the Americas Brand Licensing and Partnerships team across all aspects of outbound licensing and collaborations to help extend Pop Mart’s own IP’s visibility and cultural relevance. This role ensures operational excellence across partner communications, product and marketing approvals, contract administration, and internal coordination. The ideal candidate has minimum 2 years of outbound licensing and/or brand collaboration experience for character IPs. In addition to working closely with external partners, internally, they will collaborate with various cross functional partners such as product development, marketing, legal, finance, including teams in China HQ. This is a full-time onsite role out of our Culver City, CA office.

Requirements

Minimum 2 years of experience in licensing, preferably within a major entertainment or character IP brand company
High proficiency in MS Office, especially Excel
Strong organizational skills; must be detail-oriented and adept at multi-tasking
Solid written and verbal communication skills
Clear communicator with experience presenting to external partners
Collaborative and able to work across time zones
Genuine interest and keen eye for identifying trends and brand collaborations that elevate brands

Nice To Haves

Mandarin Chinese proficiency is a plus but not required
Basic Photoshop and Illustrator knowledge is a plus

Responsibilities

Maintain contract trackers and monitor key dates, including launch timelines, royalty payments, and marketing deliverables
Maintain team documents and improve organizational systems for licensing operations
Coordinate with both internal and external partners to support key licensing launches, marketing approvals, and create recap reports
Set up partners in system, coordinate with Finance to track royalty reports and incoming payments; assist in resolving discrepancies and audit-related issues
Liaise with Legal to prepare and execute contractual documents for partners, such as new contracts, authorization letters, NDAs, amendments, or renewals
Track and organize IP assets and style guides for partners, and monitor development timelines and deliverables
Assist in building internal and external presentation decks, pitch materials, and seasonal updates
Obtain, track, and organize product samples
Research market trends and partnership opportunities, and surface findings to the broader team; assist with cold calling potential partners as assigned
Perform other duties as assigned

Benefits

Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc.
Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
Career development: we work with you to advance your career through short-term assignments, and new experiences, etc.

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