Brand Incubation Manager
Downeast Cider House•Boston, MA
•$80,000 - $100,000•Hybrid
About The Position
We’re looking for an Brand Incubation Manager to help lead the next wave of growth at Downeast. You will own the development, testing, and launch of new beverage brands, from early concept through in-market pilots. This is a cross-functional, fast-moving role that blends creativity and business acumen. You’ll thrive here if you love building from scratch, thinking strategically, and aren’t afraid to get your hands dirty to make big ideas real.
Requirements
- 1-3 years of experience in either consulting or sales
- Comfortable working in a fast-paced, entrepreneurial environment
- Exceptional interpersonal skills and ability to interact effectively across functions and organizations
- Ability to effectively manage projects from start to finish
- Good judgment and taste (ability to identify good ideas and know what looks / sounds good and what doesn’t)
Nice To Haves
- Proficient with consumer research and syndicated data
- Product development experience (including creative design)
Responsibilities
- Identify Opportunities
- Monitor trends, consumer behavior shifts, and competitor activity
- Identify whitespace opportunities and translate them into actionable ideas for new products or brands
- Develop Concepts
- Turn insights into compelling brand and product concepts
- Collaborate with creative and R&D teams to shape the core idea, flavor direction, and brand identity
- Build Testable Products
- Lead the development of new products, including creative direction, packaging design, pricing, and go to market strategy
- Partner with R&D and Ops to turn concepts into real, shelf-ready products
- Test in Market
- Design in-market pilot strategies
- Launch tests quickly and efficiently, balancing speed with actionable learning
- Track Performance
- Use both qualitative and quantitative data to evaluate product and brand performance
- Monitor consumer feedback, velocity, and trade response
- Make Recommendations
- Deliver clear, data-backed recommendations on each test (kill, adjust, or scale)
Benefits
- Unlimited paid time off
- Paid holidays
- 401k with 4% company match
- Health and dental insurance
- Company provided short term disability insurance
- Computer Stipend
- Company-wide celebrations, including a summer offsite and holiday party
- Cider allowance (how big is your fridge)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
11-50 employees
