Brand Home Manager, Stitzel Weller

Diageo•Louisville, KY

7d•Onsite

About The Position

This role is directly accountable for the operational responsibilities for all strategic planning, budgeting, and execution of activities related to sales, marketing, management, and operations of the Stitzel Weller Brand Home Experience. The Brand Home Manager contributes, alongside agency partners and supply counterparts, to capital project planning, strategic marketing, and financial feasibility of new brand home sites. Direct reports include the Stitzel Weller Assistant Manager and 10-15 employees (all external agency employees). Additionally, the role will lead local KY marketing/Brand Home ambassador initiatives for the American Whiskey portfolio, as designated by each brand team.

Requirements

Flexibility is key to our success.
Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.
You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.
Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
All communications regarding your application will come from an email address ending in @diageo.com.
In our recruitment process, we'll never ask for money.

Responsibilities

Develop & deliver five-year business plans for the Stitzel Weller Brand Home to build brand equity, consumer awareness, and generate revenues.
Serve as a key member of the brand team on all matters affecting brand homes and fulfillment operations.
Oversee direct reports: Brand Home Team & Agency Partners.
Manage and lead all aspects of the assets assigned to the brand home, including strategic plans around guest services (tour program, personnel, brand stores, capital planning, and events) and facility maintenance outside the scope of the Supply Organization.
Partner with financial business counterparts to ensure due diligence and thorough analysis of all long-term projects and proposals.
Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.
Develop and implement financial reporting KPIs for each brand home location.
Develop annual operating plans and budgets for the brand home.
Continually monitor expenses, cash flows, and sales during the fiscal year to maintain a thorough understanding of the business and each department.
Provide a quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.
Ensure appropriate inventories are maintained at each brand store throughout the year and proper retail planning is taking place (seasonal buying & staffing needs, etc.).
Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.
Work with agency partners to establish marketing plans and PR activities for the brand home.
Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.
Develop and maintain positive relationships with area CVBs (Local).
Manage buyer and on-site leadership to create plan-o-grams and long-range brand-building models for each brand home store.
Champion retail sales and buying analysis to build supply chain synergies between sites to ensure effective margins.
Be instrumental in leveraging sponsorships for brands in Kentucky that will gain valuable exposure to our core consumer for each respective brand.
Maintain budgetary control over the “KY Community Relations” account.
Serve as a spokesperson for American Whiskey Brands.
Build working relations between Supply and Demand leadership to ensure effective brand home experiences.