Brand Experience Manager

Principle Bussiness Enterprises•Dunbridge, OH

7d•Onsite

About The Position

The Brand Experience Manager leads the development, execution, and governance of the Tranquility, Pillow Paws, and PBE brands across all customer touchpoints. This role is responsible for ensuring brand consistency, creative excellence, digital experiences, marketing operations, and execution standards that strengthen brand equity and support commercial growth.

Requirements

Bachelor's degree in marketing, communications, graphic design, business, or a related field
7+ years of progressive marketing, brand management, creative, communications, or marketing operations experience
Experience leading cross-functional marketing projects from concept through execution
Demonstrated success managing creative development, digital experiences, agency relationships, and marketing programs
Strong understanding of brand strategy, visual identity systems, and customer experience principles
Experience managing multiple priorities, timelines, budgets, and stakeholders in a fast-paced environment
Excellent communication, collaboration, and organizational skills with the ability to influence across functions

Nice To Haves

Experience leading and developing marketing, creative, or project-based teams preferred
Experience within healthcare, consumer products, manufacturing, ecommerce, or regulated industries preferred
Experience managing website strategy, digital content, and user experience initiatives preferred
Familiarity with marketing automation, CRM platforms, project management tools, and marketing analytics a plus
Experience planning and executing trade shows, events, and customer-facing marketing programs a plus
Experience working with external agencies, designers, developers, photographers, and production partners a plus

Responsibilities

Own brand standards, governance, and execution across the Tranquility, Pillow Paws, and PBE brands to ensure a consistent and compelling customer experience
Monitor brand performance and customer experience across channels, identifying opportunities to strengthen brand perception, engagement, and effectiveness
Lead creative, web, content production, agency, and marketing operations resources to deliver high-quality marketing assets, campaigns, and customer-facing experiences
Oversee marketing execution, including project management, trade shows, events, promotional programs, and branded materials to ensure timely, effective delivery
Develop and continuously improve processes, workflows, and quality standards that increase team efficiency, execution speed, and brand consistency
Partner with Audience Strategy, Product Marketing, Ecommerce, and Communications teams to translate growth strategies into impactful customer experiences
Lead public relations, media outreach, and brand reputation initiatives that strengthen awareness, credibility, and thought leadership across key audiences
Establish and track communication, creative, web, and brand experience KPIs, using performance data and customer insights to continuously improve effectiveness and business impact
Lead and develop a high-performing team while managing agency relationships and external partners to maximize marketing impact