Brand Experience Lead - Beauty

Target•Minneapolis, MN

5d•$95,000 - $171,000•Hybrid

About The Position

Target Beauty is reimagining how guests discover, learn about, and experience beauty in our stores and online. As Beauty continues to evolve and elevate the guest experience, we are building new capabilities that enhance team member expertise, deepen brand storytelling, and create differentiated experiences for guests. The Brand Experience Lead will play a critical role in shaping and scaling the future of Beauty experience at Target. This role will serve as the connective tissue between Merchandising, Stores, Marketing, Learning, and Brand Partners to translate category and brand priorities into engaging, scalable store experiences and field enablement strategies. This lead will help define how Beauty brands show up within Target stores through team member education, field activation, experiential engagement, and modern learning content. The role will both build strategy and operationalize execution — creating new ways to educate, inspire, and empower store teams to better serve guests. Reporting directly to the VP of Beauty Merchandising, this role will help build a new operating model for experiential beauty retail at Target.

Requirements

Experience in field learning, retail education, experiential activation, or store enablement
Strong cross-functional leadership and influence skills
Experience building new capabilities, programs, or operating models
Experience partnering with external brands, agencies, or field organizations
Strong understanding of retail environments and guest experience
Strategic and innovative mindset with strong operational follow-through
Comfortable building in ambiguity and creating new ways of working
Strong relationship builder internally and externally
Guest-obsessed and experience-oriented
Strong communication and storytelling skills
Bias toward action, experimentation, and continuous improvement
Ability to balance strategic vision with execution detail

Nice To Haves

Beauty, prestige, or specialty retail experience preferred

Responsibilities

Build differentiated in-store Beauty experiences that deepen guest engagement and bring category storytelling to life.
Partner with merchandising leaders and brand partners to create experiential moments aligned to category strategies, launches, and seasonal priorities.
Help define how Beauty Studio and prestige Beauty experiences evolve within Target stores.
Test and scale new activation models that enhance the guest journey and elevate team member expertise.
Serve as the primary front door for brand partner experiential engagement across Beauty.
Establish scalable frameworks, standards, and governance for how brand partners engage with Target stores, team members, and guests.
Curate and prioritize brand participation opportunities aligned to merchandising and enterprise strategies.
Partner with Marketing, Events & Activations to coordinate field activation plans including store selection, activation cadence, event support, gratis strategy, and team member engagement models.
Partner with external field organizations to ensure consistent, elevated, and guest-centric execution within stores.
Balance brand partner opportunities with operational realities, team member experience, and guest experience standards.
Partner with Learning & Development to develop and scale modern learning strategies that elevate Beauty expertise across store teams.
Translate merchandising and brand priorities into engaging educational content and experiences that improve guest interaction and selling confidence.
Influence new learning formats including short-form video, digital learning moments, mobile-first content, experiential education, and field-supported training.
Partner across Learning and Store Operations teams to ensure Beauty-specific education complements broader store priorities.
Identify innovative ways to simplify and scale category and brand knowledge across varying store formats and team structures.
Lead highly cross-functional workstreams across Merchandising, Stores Operations, Marketing, Learning & Development, Communications, and external partners.
Influence without direct authority to align priorities, simplify execution, and drive measurable outcomes.
Build new operating models, processes, and governance structures that support scalable experiential retail execution.
Identify opportunities to improve operational consistency while maintaining flexibility for innovation and testing.
Build strategic vision while remaining closely connected to the Strategy Activations team and focusing on execution details and field realities.