Brand Engagement Strategist
About The Position
Brand Engagement Strategist is the leading expert on digital and creative content inside each ACCET region. This position will mentor and train content creators and oversee the development of an agile work environment that focuses on collaboration to increase output and quality control. The Agile Content Creation Engagement Team (ACCET) Brand and Engagement Strategist will help manage the day-to-day operation and oversee the development of an agile based work environment that focuses on collaboration and a continuous workflow that increases output and efficiency. This position will also help lead the training of Al technology and programs that will assist Content Creators to successfully perform the social/digital engagement strategy, as well as the commercial, and local station marketing strategy for multiple locations in the ACCET region. The Brand and Engagement Strategist will help develop campaigns, oversee creative ideas and techniques, approve scripts, and final productions. In addition, this role will be responsible for monitoring ratings, digital analytics, and campaign results, while being able to make suggestions to grow interaction and engagement across all platforms. The Brand Engagement Manager will work with ACCET News properties to develop a continuous stream of creative and digital content for multiple platforms that can be shared among markets across the region, and throughout the ACCET network. This position will work closely with the Client Services Strategist and the Special Projects Supervisor to schedule and prioritize tasks for all digital and creative content. ACCET Brand and Engagement Strategist Day will consist of: Meet with Project Managers, Special Projects Supervisor, and Brand & Engagement Managers to review the dashboard, project statuses, and future planning with the team. Meet with Senior Content, Content Creator lls and Content Creator l's to review and assign tasks. Select meetings with General Managers and News Directors across the group. Review completed work, and provide suggestions for changes. Pull research, review data, analyze results, and apply to strategy and workflow. Write, develop, produce special projects, create campaigns for local/ regional/ corporate use. Work closely with Brand & Engagement Managers writing, developing branding campaigns, producing projects, and assisting with news and digital elements. Fill the void when and where needed writing, producing, generating campaign ideas, shooting, editing, etc. Handle HR issues Review and evaluate ACCET Brand Managers, and Special Projects Supervisor.
Responsibilities
- Mentor and train content creators
- Oversee the development of an agile work environment
- Manage day-to-day operation
- Lead the training of Al technology and programs
- Develop campaigns
- Oversee creative ideas and techniques
- Approve scripts and final productions
- Monitor ratings, digital analytics, and campaign results
- Develop a continuous stream of creative and digital content for multiple platforms
- Schedule and prioritize tasks for all digital and creative content
- Review the dashboard, project statuses, and future planning with the team
- Review and assign tasks
- Pull research, review data, analyze results, and apply to strategy and workflow
- Write, develop, produce special projects, create campaigns for local/ regional/ corporate use
- Write, develop branding campaigns, producing projects, and assisting with news and digital elements
- Fill the void when and where needed writing, producing, generating campaign ideas, shooting, editing, etc
- Handle HR issues
- Review and evaluate ACCET Brand Managers, and Special Projects Supervisor
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Broadcasting and Content Providers
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
