Senior Brand Strategist

Digitas•Chicago, IL

12d

About The Position

We're seeking a dynamic Senior Brand Strategist (Manager level) to help shape the future of brand-building in today's rapidly evolving marketplace. You will sit at the intersection of brand development, consumer insights, and modern channel strategy—guiding clients through the creation and activation of compelling brand stories that drive business impact. You're a strategic thinker with a passion for culture, digital behavior, and emerging technologies, ready to translate insights into actionable brand frameworks and campaign ideas.

Requirements

5-7 years of experience in brand strategy within an agency or brand environment
Demonstrated expertise in brand positioning, consumer insight development, and integrated communications strategy
Strong analytical skills, with experience leveraging research, data, and cultural intelligence to drive strategy
Proficiency in mapping consumer journeys and identifying key touchpoints for engagement
Confident storyteller with excellent written and verbal communication skills; able to simplify the complex and inspire action
Experience collaborating cross-functionally with creative, media, digital, and client teams
Deep familiarity with digital and social platforms, as well as an understanding of how technology and culture shape brand expression
Curiosity, adaptability, and a proactive mindset required; experience mentoring or managing junior strategists a bonus

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, and brief development
Experience with brand measurement and performance tracking is a plus

Responsibilities

Develop and articulate brand strategies that connect business objectives with audience insights, cultural trends, and digital behaviors
Translate complex brand challenges into clear positioning, messaging hierarchies, and brand narratives
Map consumer journeys and buying behaviors to identify high-impact opportunities for brand connection and engagement
Design and orchestrate integrated communications strategies across paid, owned, and earned touchpoints, partnering closely with creative, media, and digital teams
Conduct and synthesize market, audience, and competitive research to inform recommendations
Collaborate with cross-functional agency teams to inspire creative concepts, campaign activations, and content systems that drive measurable brand growth
Present strategic recommendations and insights to clients and internal stakeholders in a compelling, story-driven manner
Stay attuned to emerging trends in culture, digital platforms, and technology to inform brand and campaign strategies
Support the development of brand measurement frameworks and KPIs to track effectiveness and optimize performance