Brand Engagement Producer

Farm & Home Supply • Quincy, MA

9d • $52,000 - $57,000

About The Position

Leads and manages the company’s social media, email, and digital engagement efforts to strengthen brand awareness, grow community, and drive in-store and online traffic. This role works closely with Marketing, Buying Team and Operations Team, Store Teams, vendor partners, and other Team Members to conceptualize, execute, and optimize content campaigns that share what makes us unique, inspiring engagement and helping people discover who we are.

Requirements

• Possess exceptional verbal communication skills.
• Excellent analytical and organizational skills.
• Proficient in graphic design, video production and digital marketing.
• Outstanding written skills.
• Bachelor’s Degree in Mass Communications, Public Relations or minimum of two years related experience.
• Must have strong organizational, proof reading, language and listening skills, along with the ability to multi-task and meet marketing project deadlines.
• Prolonged sitting at a desk and working on a computer and media equipment.
• Must be able to lift up to 25 pounds at a time.
• Valid Driver’s License and ability to drive to all Farm & Home Supply store locations, partner events, and photo/video shoots.

Responsibilities

• Lead the development and execution of social content strategies (organic + paid) across platforms including Facebook, Instagram, TikTok, and emerging channels.
• Oversee and manage the social media advertising program—creating, optimizing, and reporting on campaigns to drive awareness, engagement, and conversions.
• Plan and manage the email marketing program — develop campaign calendars, write and/or manage copy, coordinate creatives, and analyze performance.
• Collaborate with Store Teams, vendor partners, product managers, and marketing staff to source content ideas, product features, event collateral, and user-generated content.
• Serve as a content hub: guide the creation or commissioning of graphics, photos, short-form video, and other assets from both internal and external sources.
• Coordinate social media editorial calendar: calendar planning, content scheduling, working with content contributors (internal or external).
• Manage vendor relationships (manufacturers, brands, etc.) and build marketing campaigns to promote products, seasonal pushes and categories.
• Provide guidance, training, and support to store-level or regional teams on social content and brand standards.
• Stay up to date with platform algorithm changes, social best practices, new tools, industry trends, and apply them proactively.
• Consistent attendance, punctuality, and adherence to work schedules is required.
• Occasionally travel to in-store events, partner events, or photo/video shoots.
• Completes special projects as directed by the Director of Marketing to meet the needs of the business.

Benefits

• medical
• dental
• vision
• short-term disability
• 401K with employer match
• paid company vacation
• paid holidays
• volunteer paid time off for qualified Team Members per eligibility requirements.
• Strong Team Member Discount after 30 days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level