Brand Engagement Specialist - Rio Rancho, NM

Del Norte Credit Union•Rio Rancho, NM

2d•$25 - $31•Hybrid

About The Position

The Brand Engagement Specialist is responsible for bringing the Credit Union's brand to life through compelling storytelling, social media engagement, and community involvement. This role develops and executes creative content strategies that reflect the organization's values, deepen member connections, and strengthen brand awareness. By managing social media channels, capturing authentic stories, and supporting community events and partnerships, the Brand Engagement Specialist plays a key role in building meaningful relationships and delivering a consistent, engaging brand experience across digital and in-person touchpoints.

Requirements

One year to three years of similar or related experience.
A two-year college degree, or completion of a specialized certification or licensing, or completion of specialized training courses conducted by vendors, or job-specific skills acquired through an apprenticeship program.
Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
Microsoft Office Suite (Intermediate)
Social Media Platforms (Advanced)
Content Creation (Intermediate)
In-House Events (Developing)
Photography (Intermediate)

Responsibilities

Develop and execute social media strategies that reflect the Credit Union’s brand, voice, and community values.
Create engaging multimedia content (posts, reels, stories, captions) that drives emotional connection and member engagement.
Manage daily social media activity, including publishing, monitoring, and responding to comments, messages, and mentions.
Capture and share authentic brand stories, including member experiences, community involvement, and internal culture.
Track and analyze performance metrics to optimize content, improve engagement, and expand reach.
Collaborate with internal teams to identify and develop compelling content and storytelling opportunities.
Plan, coordinate, and support community events and brand activations aligned with organizational goals.
Support teams across the organization to ensure ideas align with brand strategy and standards.
Represent the Credit Union at events and partnerships; capture and promote event content across digital channels.
Coordinate and execute event set-up and teardown, including transporting, assembling, staging, dismantling, and inventorying branded materials and equipment to ensure seamless operations and a polished brand presence.

Benefits

Medical, Dental and Vision insurance. Available the first of the month following date of hire.
401(k) - Traditional or Roth
Spanish Speaking Incentive
Paid Time Off
Eleven paid holidays/year
Employee Assistance Programs (EAP)
Short-Term & Long-Term disability
Wellness Reimbursement Plan
Educational Reimbursement Program
Development Programs