Brand Engagement Associate

UVA Health•Charlottesville, VA

6d•$70,000 - $80,000•Onsite

About The Position

University Communications is the strategic communications department for the University of Virginia. We are writers, editors, spokespeople, marketers, designers, photographers, video producers, social media and operations experts, web developers and more. We unite our skills for effective, engaging communications and marketing to showcase UVA as a model of excellence in higher education. We inform. We inspire. And we serve as stewards of the University’s iconic brand, showing how UVA improves lives within our own community, across the commonwealth of Virginia and beyond. University Communications seeks a Brand Engagement Associate to join a strategic and high-performing Marketing and Brand Strategy team. This role will act as an experienced professional to develop and manage marketing plans and programs supporting University Communications’ stewardship of the UVA brand. The Brand Engagement Associate will coordinate and execute projects that help guide, uphold and enable the consistent application of UVA’s brand standards across the University community. Reporting to the Director of Marketing and Brand Strategy, the Brand Engagement Associate will coordinate day-to-day brand initiatives while also contributing to broader marketing priorities. Working closely with colleagues across the Marketing and Brand Strategy team, the associate will support longer-term campaign planning, project management, relationship and partnership management, program effectiveness monitoring and other strategic initiatives led by the Associate Vice President for Marketing and Brand Strategy. Areas of focus include: Refreshing and maintaining BrandDot, which is University Communications’ online platform for brand resources, templates and guidance Providing consultation and support to members of the University community for application of the University’s brand standards Coordinating communications plans and educational programs that promote brand understanding and adoption Helping maintain the tools, processes and governance that enable consistent, excellent representation of the University's brand.

Requirements

Bachelor's degree required.
3+ years of relevant experience.
Strong professional and interpersonal skills, including demonstrated written and verbal communication skills with both internal partners and outside organizations
Excellent organizational skills and proven ability to prioritize, plan and execute multiple short- and longer-term projects in accordance with established deadlines and budgets
Collaborative and flexible team player
Demonstrated skill at accepting and incorporating feedback from supervisors, co-workers and others inside and outside the organization
Comfortable and capable in guiding and developing less-senior staff
Familiarity with marketing principles
Proficiency with Microsoft Office Suite, Adobe Creative Suite and similar programs
Experience with digital publishing, content marketing, email marketing or similar
Familiarity with digital distribution platforms, such as Marketing Cloud and website content management systems
Some experience with KPIs, reports and measurement
Candidates must have a bachelor’s degree with 3 or more years of professional experience in brand management, marketing, advertising, or communications, especially in complex or decentralized environments.
Applicants must be currently authorized to work in the United States.
For this role, the University will not sponsor or consider candidates requiring sponsorship for employment visas now or in the future.

Responsibilities

Steward the University’s brand standards ecosystem, including oversight and continuous improvement of brand.virginia.edu (BrandDot), the [email protected] email inquiry system, the OnBrand e-newsletter and Brand Camp training programs.
Maintain, update and perform day-to-day responsibilities for brand.virginia.edu, including overseeing account requests for the brand platform and other needs of the nearly 10,000 active users.
Partner with members of the Marketing and Brand Strategy, Social Media, Digital Development and User Experience, Licensing and Creative Studios teams to manage the lifecycle to ensure brand resources, tools and guidelines remain current, user experience is strong and members of the University community are supported as they apply the brand to their work.
Develop and implement approaches to bolster brand stewardship and compliance across University schools, units and departments, and advise communicators, marketers and other members of the University community on the appropriate application of brand standards across print, digital, environmental and multimedia communications.
Monitor recurring brand inquiries and demand for brand tools and resources and recommend data-informed enhancements to brand guidance, templates and support services.
Support the visual expression of the University brand in collaboration with others in University Communications across branded environment and fleet mark systems.
Update and maintain contact lists of communicators and marketers and their leadership from across the University.
Lead and participate in collaborative projects involving cross-functional University Communications teams.
Collaborate with University Communications’ senior data analyst to measure the performance of brand programs.
Provide marketing and communications support for events organized by the Marketing and Brand Strategy team.
Work closely with others on the Marketing and Brand Strategy team and other University Communications teams to develop and deliver on marketing plans and programs in support of University Communications’ strategic plan, content strategy and work plan.
Mentor and help guide the work of earlier-career Marketing and Brand Strategy team members.