Brand Director, Social Strategy

SoFi • San Francisco, CA

2d

About The Position

SoFi is seeking a Brand Director, Social Strategy to lead the next era of its social brand presence. This role involves building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online. The position is critical for building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms. The ideal candidate understands both internet culture and brand building, can present strategic visions to senior leadership, and execute in the feed. They should be comfortable developing both highly produced campaigns and scrappy content that feels native to the platform. The role is crucial for capitalizing on opportunities across sports, creators, partnerships, live events, and social platforms to drive awareness, consideration, and brand love.

Requirements

• 8+ years in social media, creator marketing or brand strategy
• Deep understanding of platform behavior and internet culture
• Proven experience building social strategies that drive measurable brand impact
• Strong instincts across creative, copy, video, trends, and storytelling
• Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
• Ability to move seamlessly between strategy and execution
• Experience operating in fast-paced, highly collaborative environments
• Strong analytical mindset and comfort using performance data to guide decisions
• Excellent communication and presentation skills
• High standards, strong taste, and a bias toward action

Nice To Haves

• Experience in fintech, sports, media, or culturally relevant brands
• Experience activating around sports, live events, or creator partnerships
• Hands-on content development and platform publishing experience

Responsibilities

• Building social strategies that break through
• Leveraging member data and social trends to drive social strategies
• Developing content systems that scale across platforms
• Driving engagement, conversation, and cultural relevance
• Turning performance insights into smarter creative and sharper execution
• Moving fast without sacrificing quality or taste
• Lead and evolve SoFi’s organic social strategy across platforms
• Develop social concepts and content systems designed to drive awareness and consideration at scale
• Identify emerging trends, formats, creators, and platform opportunities before they peak
• Partner closely with internal creative teams and partners to bring ideas to life
• Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
• Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances
• Translate data and platform insights into actionable creative direction
• Help shape SoFi’s voice, tone, and relevance in culture
• Lead real-time social moments, community engagement, and live event amplification
• Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
• Manage and mentor a small social team while raising the creative and strategic bar

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed