Brand Development Coordinator

Heidelberg Distributing Company • Louisville, KY

13d • Hybrid

About The Position

The Brand Development Coordinator will play a key role in executing brand strategies and initiatives to enhance brand presence and market share within the beverage industry. This role involves direct in market execution on priority objectives by collaborating with cross-functional teams, managing brand campaigns, analyzing market trends to ensure the successful development and positioning of our brands. The Brand Development Coordinator is responsible for developing or adapting a brand strategy for the assigned territory. They must maintain brand integrity (consumer perceptions regarding a brand’s image and reputation) across company sales initiatives and communications.

Requirements

• Have a valid Driver’s license and must be 21 years of age.
• Required to drive to multiple locations and maintain sufficient insurance. Must abide by all traffic and motor vehicle laws and regulations.
• Firm understanding of Heidelberg Distributing’s Mission, Vision, and Values
• Demonstrated coaching skills
• Sales Route experience calling on all types of account classifications
• Has a thorough understanding of customer needs and requirements
• Ability to provide clear and concise data and strategy presentations
• Working knowledge of Karma and iDig
• Proficient in Word, Excel, PowerPoint a must

Responsibilities

• Assist in the development and execution of brand strategies and marketing plans to support brand growth and positioning while actively in the market at minimum 4 days per week selling directly to accounts, while also upholding our merchandising standards in market.
• Coordinate with internal teams to implement brand campaigns, promotions, and events.
• Motivate and communicate to drive case and revenue goals.
• Ensure brand messaging is consistent and aligns with overall company strategy.
• Work closely with sales management and other departments to ensure cohesive brand strategies and execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed