Brand Designer (Freelance, Contract)

ProMom•,

4d•$4,000 - $6,000•Remote

About The Position

ProMom is seeking a Brand Designer for a 3 to 4 week freelance contract project. The role involves making critical brand decisions to unblock an in-house UX team currently working on a full app redesign in Figma. The designer will collaborate closely with the UX team, delivering assets and systems that go directly into the live product build. The focus is on creating a calm, human, and legible brand identity that supports users throughout their motherhood journey. This is a remote position with an immediate start, requiring approximately 12 to 20 hours per week.

Requirements

Strong color, typography, and systems thinking.
Proven experience building a color and type system that shipped inside a real product.
Experience across both brand and product design.
Ability to hand off assets that a UX team can build with.
Real availability: approximately 12 to 20 hours a week for the next 3 to 4 weeks, starting immediately.
Free of any employer restriction on outside work and on IP ownership.
Comfortable working across time zones (meetings mostly Pacific business hours, with flexibility for GMT+3).

Nice To Haves

Experience in health, women's health, wellness, or consumer app branding.
Experience working alongside an in-house product team.

Responsibilities

Develop a brand color palette for marketing and an extended app color system to express user stages and functional states.
Define typography direction for brand and app, aiming for a calm, human, and legible feel.
Perform a light refresh of the existing logo and create necessary lockups.
Design a new App Store icon that is legible at small sizes.
Establish the visual language for illustration style and brand design elements across the app and marketing.
Set the style direction for iconography, with the in-house UX team building the library.
Document the brand style guide in Figma collaboratively with the UX team.
Lead brand direction and design judgment.
Collaborate with UX designers to ensure brand and app remain a cohesive system.
Deliver color and typography first, followed by illustration and icon direction.