Brand Designer, Brand Studio

Figma•San Francisco, CA

1d•$127,000 - $269,000•Hybrid

About The Position

Figma is seeking a Brand Designer to join its Brand Studio. This role is focused on creating visually expressive, culturally relevant, and well-crafted brand work for campaigns, product launches, storytelling initiatives, and experiential platforms. The designer will contribute to evolving Figma's brand presence through image-making, typography, illustration, composition, and visual storytelling, ensuring the work is authored, contemporary, and distinctly Figma. The position emphasizes the intersection of culture and craft, requiring a candidate who explores new aesthetics, experiments with image-making and AI workflows, and critically assesses how technology can enhance creative expression. The role involves shaping high-visibility brand moments, balancing experimentation with clarity, intentionality, and systems thinking. This is a full-time position that can be based in one of Figma's US hubs or remotely within the United States.

Requirements

5+ years of experience and a portfolio that demonstrates exceptional visual craft across image-making, composition, typography, color, illustration, and visual storytelling.
Craft work that feels culturally aware, emotionally resonant, and authored rather than overly systematized or generic.
Demonstrate strong visual instincts and attention to detail, with the ability to move fluidly between conceptual exploration and polished execution.
Bring curiosity and a broad range of references from art, design, fashion, publishing, music, internet culture, photography, motion, and emerging creative communities.
Apply deep hands-on expertise with the Figma platform and contemporary creative workflows.

Nice To Haves

Actively explore emerging creative tools, AI-powered workflows, and new visual approaches, forming clear opinions about how and when to use them.

Responsibilities

Create visually distinctive and culturally relevant brand work across campaigns, launches, events, and storytelling moments.
Explore and develop new visual expressions for the Figma brand through image-making, typography, illustration, composition, motion, and emerging creative tools.
Generate original concepts and creative directions that push beyond traditional tech branding while still feeling unmistakably Figma.
Contribute to scalable visual systems, toolkits, and creative approaches that can evolve across a wide range of brand moments and surfaces.
Bring a strong sense of craft, intentionality, and authorship to everything from early explorations to final execution.
Collaborate closely with Brand Studio partners, product designers, marketers, and creative leadership to shape cohesive and impactful brand narratives.
Actively experiment with new references, techniques, workflows, and technologies, sharing discoveries and creative approaches that help raise the bar across the team.
Help evolve how the Figma brand shows up in a rapidly changing creative landscape, balancing consistency with experimentation and surprise.