Brand Designer (Digital)

Cloaked•New York, NY

4d•Hybrid

About The Position

Cloaked is seeking a Brand Designer (Digital) to lead brand and visual design for its white-glove protection offering, a concierge-led service for high-net-worth individuals, family offices, and top executives. This offering has a distinct identity that is premium, understated, and built to earn trust. The designer will be responsible for all client-facing visual elements, from onboarding to physical materials, and will steward the visual system for this offering, working directly with its lead. This is initially a four-to-six-month contract engagement with the potential for full-time conversion.

Requirements

A portfolio showcasing built or substantially shaped brand systems.
Strong typographic judgment with an understanding of premium vs. loud design.
Fluency in Figma, including presentation and prototype work.
Sufficient motion and animation skills to clearly demonstrate product flows.
Print production experience, including preparing files for printers.
Comfort designing UI, even if product design is not the primary discipline.
Experience working independently as a contractor with minimal art direction.

Nice To Haves

Experience working with luxury, private banking, high-end hospitality, or other high-net-worth audiences.
Specialty print experience (foil stamping, embossing, bookbinding, bespoke packaging).
Experience designing sub-brands that complement a parent brand.
Exposure to security, privacy, or identity products.
Merch and physical product design experience.
Background working in a startup or high-growth environment.

Responsibilities

Build the visual system, including typography, palette, logo and lockups, photography, and layout language, to convey authority and premium quality with restraint.
Maintain the brand system and guidelines as a living reference for the team.
Design the client-facing onboarding experience, including Figma presentations, screen recordings, and animations.
Explore and design product-interface concepts, such as UI mockups and flows for onboarding and interactive tutorials.
Design tangible, high-touch collateral, including leather-bound folders, printed briefs, dossier presentations, and QR-to-digital experiences.
Design on-brand merchandise for clients and events that reinforce the offering's positioning.
Meet weekly with the lead for the offering to review progress and set priorities.

Benefits

Above market rate pay and equity for full-time US employees.
Comprehensive benefits package for full-time US employees: medical, dental, and vision insurance with the company covering the majority of employee premiums.
Company-paid basic life insurance.
401(k) with company match.
Flexible work arrangements and remote work options.
Home office stipend.
New company laptop and other tech.
Competitive PTO, including floating holidays and sick days.
Paid parental leave for all new parents (birth, adoption, or foster placement).
Monthly wellness and meals stipend.
Unlimited professional development fund.
Opportunities for career development and personal growth.
Encouragement to attend conferences and industry events.