Brand Designer & Digital Creative Lead

Honest Abe Roofing Corporate•Terre Haute, IN

142d•$55,000 - $75,000•Onsite

About The Position

Honest Abe Roofing is a rapidly expanding roofing company with a dynamic in-house marketing team based in Terre Haute, Indiana. Our marketing department operates like an internal agency, overseeing paid media, creative production, websites, automation, and brand development for a growing franchise network. We are seeking a Brand Designer & Digital Creative Lead to enhance the visual quality of our marketing materials and lead the development of high-performing creative across various channels, including paid advertising, digital campaigns, print, websites, and franchise assets. The ideal candidate possesses strong design sensibilities, modern digital design expertise, and the ability to establish scalable creative systems that ensure brand consistency across multiple markets. This role involves close collaboration with performance marketing, web development, video, and content teams to produce visually appealing and conversion-oriented creative.

Requirements

4+ years of professional graphic design experience
Strong portfolio demonstrating both brand design and marketing creative
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong understanding of digital marketing creative and conversion-focused design
Experience designing for both print and digital channels
Strong typography, layout, and visual hierarchy skills
Ability to translate marketing goals into effective creative concepts
Excellent attention to detail and organization
Ability to manage multiple projects and deadlines in a fast-paced environment

Nice To Haves

Experience designing for paid media campaigns
Experience with landing page design and conversion-focused layouts
Experience supporting multi-location brands or franchise organizations
Familiarity with Figma or other collaborative design tools
Experience working with marketing, video, and web development teams
Basic understanding of web design best practices and responsive design

Responsibilities

Maintain and elevate the Honest Abe brand identity across all marketing channels, ensuring consistency in typography, color systems, layouts, and visual style.
Create modern design systems and templates that scale across a multi-location franchise network.
Serve as the creative quality control for marketing assets.
Design high-performing creative for paid media campaigns across Google and Meta.
Create landing page designs focused on lead generation and conversion.
Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives.
Collaborate with the paid media team to test new creative concepts and improve campaign performance.
Design layouts and visual concepts for landing pages and website updates.
Collaborate with the front-end developer to implement designs into WordPress, ensuring mobile responsiveness, clean UX, and strong visual hierarchy.
Design high-impact marketing materials including door hangers, direct mail, billboards, sales collateral, yard signs, and vehicle graphics.
Create scalable creative templates for franchise locations.
Work closely with the video producer and content team to maintain strong visual storytelling.
Support social media campaigns with polished graphics and campaign visuals.
Provide creative direction for video thumbnails, social content, and campaign assets.
Build organized design systems and asset libraries.
Maintain brand guidelines and creative standards.
Help improve marketing production speed by creating repeatable templates and systems.