Brand Design

Petual•San Francisco, CA

3d•Onsite

About The Position

Petual is hiring its first marketing-team designer to build and steward the company’s visual identity from its first substantial version onward. The role will establish and refine the identity system—including typography, color, grids, iconography, illustration, photography direction, and motion—and document it in guidelines and a shared library that others can use independently. The work centers on making complex, technical products look calm, clear, and considered for an audience of auditors, for whom trust and careful presentation matter. The designer will lead creative for product launches, announcements, and paid campaigns; design the company website and subsequent pages with the growth lead; create event booths and materials; and produce sales decks, one-pagers, customer stories, and product visuals. They will art-direct product demos and brand films, develop scalable templates and AI-assisted workflows, and maintain the quality of all visual work leaving the company. The role collaborates closely with the product designer, who owns product UI, so product and brand feel cohesive. Petual is an early-stage company whose marketing function is being built by its first hires. The role offers substantial ownership and latitude to shape the brand and establish new practices. The team works in person in San Francisco.

Requirements

At least five years of experience in brand or communication design.
Experience shaping at least one identity end to end.
A range of skills across identity, layout, and typography.
Ability to direct illustration, motion, and video work, whether using AI agents or briefing specialists.
Experience making technical or B2B products look clear and considered.
Ability to build systems that help others work quickly and to maintain brand standards.
Ability to present and defend design work to a CEO and a sales team.

Nice To Haves

Experience working in-house at a technology company.
Demonstrated use of AI to explore more creative directions and produce more brand work at a higher standard.

Responsibilities

Define and document Petual’s visual identity system, including logo usage, typography, color, grids, iconography, illustration, photography direction, and motion.
Create identity guidelines and a shared library that enables others to produce on-brand work.
Lead creative for product launches, announcements, and paid campaigns from initial concept through final assets.
Direct motion and video work using AI agents or by briefing specialists.
Design the website rebuild and subsequent pages in collaboration with the growth lead.
Design event booths, tabletop displays, print, signage, and conference materials.
Create sales decks, one-pagers, customer stories, and product visuals.
Art-direct product demos and brand films and develop their visual concepts.
Build templates and AI-assisted workflows to help production scale beyond the designer’s individual capacity.
Maintain the quality standard for all visual work produced by the company, including work created by others.
Work closely with the product designer to ensure the product and brand present as one company.