Brand Design Lead

Playground • New York City, NY

4d • $120,000 - $130,000 • Onsite

About The Position

As a full-time Marketing Design Lead on our team, you'll join a fast-growing marketing team and will be responsible for helping with our marketing design needs. The ideal candidate will have a strong background in brand strategy, visual design, and creating marketing assets for SaaS companies. You'll help develop brand strategies, build brand visibility, and ultimately, revenue. Our current online strategy focuses mostly on lead generation initiatives, including web pages, blogs, webinars, downloadable resources, case studies, and product announcements. What excites us most is that Playground is poised to become the leader in child care business knowledge, providing us with a unique opportunity to set the standard for how local SMBs operate successfully.

Requirements

• Experience with brand strategy, visual design, and website design with a SaaS company
• Fluency with Figma and Framer
• A design portfolio that shows conceptual thinking applied across a range of touchpoints & placements, including display, print and email for marketing
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects with deadlines effectively
• In-the-know with the latest design trends, tools, and technologies, particularly those relevant to the SaaS industry
• Passion for startups or SMBs and drive to establish Playground as a thought leader in our industry
• Open to a fully in-person role

Responsibilities

• Website Design + Marketing Asset Design
• Brand Positioning: Lead the strategy and execution of brand design projects, including website design, marketing assets, and brand building initiatives
• Build Systems: Develop and launch scalable designs and guidelines across channels for our marketing team
• Marketing Assets: Produce high-quality designs for blogs, webinars, downloadable resources, direct mail, case studies, downloadable resources, and event resources
• Drive Strategy: Ensure content aligns with lead generation initiatives, product development, and business objectives
• Performance Optimization and Brand Positioning
• Create Career-Defining Work: Establish Playground as the leader in child care business knowledge, creating designs that set industry standards
• Market Awareness: Stay updated with industry trends and incorporate market insights to maintain relevance and competitiveness
• SaaS Design Expertise: Ensure all design outputs are optimized for SaaS customer acquisition and retention strategies

Benefits

• Competitive salary + equity
• 3 weeks of PTO
• Health, vision, and dental benefits
• $1200/year education stipend
• Free lunch daily
• New MacBook
• Collaborative and supportive work culture with a high level of autonomy and room for growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed