Brand Design Lead

Roofr

3h•$90,000 - $120,000•Remote

About The Position

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. Roofr is looking for a Brand Design Lead to join our team full-time. This role will serve as the creative owner across brand and marketing design, partnering closely with cross-functional teams to elevate our visual identity as we continue to scale. This is a hands-on leadership role — you’ll be designing day-to-day while also setting direction, improving processes, and raising the bar for creative execution across the company.

Requirements

5+ years of graphic or visual design experience, ideally within a SaaS or B2B environment
A strong portfolio showcasing brand-forward, high-quality design work across multiple formats
Advanced proficiency in Adobe Creative Suite and Figma
Experience owning projects independently and partnering with senior stakeholders
Strong communication skills — able to clearly articulate design decisions and push back thoughtfully when needed
Excellent organization, time management, and attention to detail in a fast-paced environment
Comfort operating with autonomy and ambiguity, while still delivering consistently
Strong ability to incorporate feedback without losing sight of strategy or brand standards

Nice To Haves

Experience with video editing tools (Premiere Pro, Descript, etc.)
Motion graphics and/or animation experience
UI/UX or product-adjacent design experience
Web design experience (Webflow or similar)

Responsibilities

Own and evolve Roofr’s visual design strategy across digital and print channels, ensuring consistency, quality, and scalability
Defines, evolves, and enforces brand standards, guidelines, and design systems, enabling scalable, efficient, and consistent creative as the company grows.
Partner closely with Marketing, Product, Sales, and Leadership to collaborate, brainstorm, and deliver high-impact creative work
Lead end-to-end design execution for a wide range of assets including web pages, presentations, sales collateral, social media, brand campaigns, signage, newsletters, and more
Act as the primary design point of contact — managing intake requests, prioritization, timelines, and creative briefs
Translate strategic direction and business goals into thoughtful, high-quality design aligned with Roofr’s brand and voice
Develop and execute design concepts using Figma and Adobe Creative Suite, with strong attention to typography, layout, color, and visual hierarchy
Lead design reviews and manage revision cycles, incorporating feedback efficiently while maintaining creative integrity
Establish and improve workflows for asset management, documentation, and handoff using tools like Notion and Figma
Stay ahead of design trends, tooling, and best practices, applying insights in a way that supports business outcomes
Manage multiple projects simultaneously, balancing speed, quality, and stakeholder expectations

Benefits

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!