Brand Design and Email Marketing Lead

Trek Travel•Madison, WI

24d

About The Position

Trek Travel provides global cycling, hiking, and walking vacations of a lifetime with the goal of helping more people actively explore and experience the world. We are seeking a Brand Design and Email Marketing Lead to join our Marketing team. In this role, you will shape the future of Trek Travel’s brand standards and oversee the design and management of all branded assets. This includes, but is not limited to, mailers, catalogs, logo usage, digital creative, and guest-facing physical materials. You will also lead our email marketing efforts by developing segmentation strategies, designing high‑impact marketing emails, and managing transactional communications to ensure consistency across all brand touchpoints.

Requirements

3+ years of experience in email marketing
Ability to create and implement plans, processes, and procedures
Experience with HTML, CSS, Adobe Suite, Iterable, WordPress CMS, HubSpot, and email automation/ segmentation tools
3+ years’ experience with Photoshop, Adobe MAX, Lightroom or similar design platforms
A positive, solution-oriented attitude and a natural “How can I help?” approach
Excellent communication skills – both verbal & written
Exceptional attention to detail; strong sense of efficiency and urgency
Proven critical thinking and collaboration skills
Based primarily in Madison, WI

Nice To Haves

Experience using AI for automation, design, and prompting

Responsibilities

Oversee day-to-day execution of brand design and lifecycle email marketing, ensuring timely delivery of high‑quality campaigns and creative assets.
Lead end-to-end lifecycle marketing programs and GTM initiatives—from strategy and build to deployment, optimization, and reporting—to drive retention, reengagement, and lifetime value.
Partner with Product Marketing, Partner Marketing, Paid Media, Organic Social, Marketing Operations, and Engineering to plan and deliver multi-channel customer communications and improve existing experiences.
Develop and execute email marketing campaigns, including newsletters and partnership sends; manage content calendars, writing/editing, QA, and performance reporting.
Build and maintain automation and segmentation strategies; manage list growth, subscriber hygiene, and platform-level segmentation.
Use analytics and customer insights to identify, prioritize, and validate lifecycle opportunities; translate findings into actionable tests and optimizations.
Manage design intake and briefing—capturing requirements, aligning stakeholders, and routing projects through concepting, reviews, approvals, production, and delivery with the support of the marketing project manager.
Serve as the directly responsible individual for branded asset design and environmental branding, ensuring consistency across print, digital, and experiential touchpoints.
Project manage creative production across channels (email, web, social, print, events, presentations), coordinating cross-department needs and timelines.
Manage outsourced design work and external agencies, including scope, timelines, feedback, revisions, and final delivery.
Maintain and evolve the Brand Style Guide to ensure a cohesive and up-to-date brand identity across all assets and communications.
Maintain and update Marketing SOPs; enhance workflows through clear processes, templates, and documentation.
Communicate proactively with stakeholders on project status, risks, priorities, and workload to ensure alignment.
Respond to internal and external media requests (photo, design assets, campaign materials) with accuracy and professionalism.
Support sales, guest services, and operations by editing and optimizing transactional emails to improve the guest experience.

Benefits

A fast-paced, casual, fun, and flexible culture where initiative and proactivity are highly valued
Competitive health insurance
Dental and vision coverage
Flexible Spending Accounts (FSA)
Short- and long-term disability insurance
Life insurance
401(k) with company match
Competitive Paid Time Off (PTO) and Volunteer Time Off (VTO) packages
Paid holidays
Reward program for sustainable commuting
Employee discounts, including trip discounts and access to outdoor industry partner discounts