Email Marketing Specialist

TEKsystems•Scottsdale, AZ

1d•$40 - $46•Hybrid

About The Position

Initiates highly customized, interactive and effective nurture campaigns through technologies such as Salesforce Marketing Cloud to lead prospective learners toward conversion. Manages meetings with stakeholders to gather requirements and goals for the implementation of new communication flows. Collaborate with colleges/units to advance the educational goals of the university and ensure consistent messaging and branding across the institution. Lead and coordinate the planning and execution of multiple webinars, while providing logistical support, assistance and metrics-based feedback to ensure a seamless virtual experience for participants. Document the overall recruitment and enrollment communication experiences of learners across multiple educational products. Write and/or review content to ensure strict adherence to brand guidelines and the voice of the company while also being able to leverage corporate partners’ brand guidelines and voice. As part of the EdPlus Marketing Collaborative, works closely with the CRM team, enrollment center and other corporate partners as part of a dynamic, cross-functional, high-performing team focused on learner experiences and goals. Responsible for the creation, design, documentation, scheduling and optimization of email, SMS, dialer, app notifications, and ringless voicemail drops communications campaigns leading to the achievement of enrollment-related goals. Actively participates in the development of new ideas, content mapping, interactive journey mapping and functionality to prospective students to ensure delivery of experiences that result in significant and measurable improvements in understanding, conversion and outcomes in support of established goals. Implements multivariate testing methodologies on all elements of communication to increase conversion rates. Works closely with CRM team and the enrollment center to define data elements, troubleshoot complex list segmentation and create complex automated programs. Stays up to date about issues and risks related to email, including CAN-SPAM, GDPR, CCPA, CASL and other applicable laws. Conducts effective market research for the purpose of understanding, segmenting and targeting groups of potential transfer students. Builds and maintains strong working relationships with all staff, corporate and non-profit educational partners, and other stakeholders. Provides excellent customer service to stakeholders and constituents; is collaborative and transparent with all work. Assumes or coordinates other duties or projects as assigned or directed.

Requirements

Salesforce marketing cloud
salesforce.com
erpss
AMPscript
Automation
email marketing
email campaign
digital marketing
Bachelor's degree in Journalism, English, Communications, Marketing, Education, or a related field AND three (3) years of related work experience in the development of comprehensive and creative communication; OR seven (7) years of related work experience; any equivalent combination of experience and or education from which comparable knowledge, skills, and abilities have been achieved. Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment may substitute for up to six (6) months of experience.
Evidence of a Bachelor's degree or higher in a related field.
Evidence of proven record in marketing communication campaigns, including development, execution and analysis.
Experience documenting and visualizing communication experiences.
Evidence of being organized and capable of handling multiple projects simultaneously.
Experience with SMS campaigns.
Experience with CRM systems such as Salesforce and project management systems such as JIRA.
Experience conducting marketing campaigns utilizing 1:1 and mass communication tactics including, but not limited to:

Nice To Haves

Experience with Marketing Cloud, inclusive of Journey Builder, is highly desired.
Demonstrated proficiency in creating mobile-responsive Email communications and Email templates using HTML, CSS, and AMPScript.

Responsibilities

Initiates highly customized, interactive and effective nurture campaigns through technologies such as Salesforce Marketing Cloud to lead prospective learners toward conversion.
Manages meetings with stakeholders to gather requirements and goals for the implementation of new communication flows.
Collaborate with colleges/units to advance the educational goals of the university and ensure consistent messaging and branding across the institution.
Lead and coordinate the planning and execution of multiple webinars, while providing logistical support, assistance and metrics-based feedback to ensure a seamless virtual experience for participants.
Document the overall recruitment and enrollment communication experiences of learners across multiple educational products.
Write and/or review content to ensure strict adherence to brand guidelines and the voice of the company while also being able to leverage corporate partners’ brand guidelines and voice.
As part of the EdPlus Marketing Collaborative, works closely with the CRM team, enrollment center and other corporate partners as part of a dynamic, cross-functional, high-performing team focused on learner experiences and goals.
Responsible for the creation, design, documentation, scheduling and optimization of email, SMS, dialer, app notifications, and ringless voicemail drops communications campaigns leading to the achievement of enrollment-related goals.
Actively participates in the development of new ideas, content mapping, interactive journey mapping and functionality to prospective students to ensure delivery of experiences that result in significant and measurable improvements in understanding, conversion and outcomes in support of established goals.
Implements multivariate testing methodologies on all elements of communication to increase conversion rates.
Works closely with CRM team and the enrollment center to define data elements, troubleshoot complex list segmentation and create complex automated programs.
Stays up to date about issues and risks related to email, including CAN-SPAM, GDPR, CCPA, CASL and other applicable laws.
Conducts effective market research for the purpose of understanding, segmenting and targeting groups of potential transfer students.
Builds and maintains strong working relationships with all staff, corporate and non-profit educational partners, and other stakeholders.
Provides excellent customer service to stakeholders and constituents; is collaborative and transparent with all work.
Assumes or coordinates other duties or projects as assigned or directed.