Email Marketing Manager

Vetcove

21h•$70,000 - $90,000•Remote

About The Position

We’re looking for a curious, creative, and motivated Email Marketing Manager to help spearhead new marketing initiatives across the Vetcove platform. In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove. This is a great opportunity for someone skilled at email marketing who is interested in building out our email marketing strategy.

Requirements

Bachelor’s Degree (required).
2–6 years of experience in e-commerce email marketing, experience owning lifecycle and retention campaigns.
Hands-on experience managing both strategy and execution of email programs, including segmentation, testing, and performance analysis.
Familiarity with marketing automation tools (experience with platforms like Customer.io or similar systems is a plus, but not required).
Strong written communication skills with the ability to craft compelling email copy and high-performing subject lines.
Strong analytical skills with the ability to measure ROI, interpret data, and translate insights into action.
Ability to ideate and execute end-to-end campaigns independently while collaborating cross-functionally.
Basic design sensibilities and comfort working with tools like Figma and internal admin systems.
Collaborative mindset and ability to work closely with engineering, product, and cross-functional marketing teams.

Responsibilities

Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce email performance, transitioning from mass email blasts to targeted, personalized campaigns that drive measurable ROI and incremental revenue.
Build and optimize audience segments and automated journeys that increase engagement, conversion, and retention aligned with KPI goals.
Own end-to-end strategy and execution of consumer email initiatives — including campaign ideation, copywriting (subject lines and body content), basic template building, asset coordination, QA, and deployment.
Collaborate closely with Engineering to define necessary events and triggers and ensure proper data flow to support lifecycle automation.
Launch and optimize targeted campaigns and customer journeys with clear hypotheses, testing plans, and measurable revenue impact.
Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements.
Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and personalization strategies to increase performance.
Partner with design and cross-functional stakeholders to evolve creative direction, layouts, and templates using tools like Figma and internal admin systems.
Manage and maintain the marketing calendar, ensuring alignment with business priorities and collaboration across B2B and consumer marketing teams.
Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics with a focus on incremental impact.
Measure and analyze the ROI and overall effectiveness of lifecycle marketing initiatives, providing recommendations for scaling what works and iterating where needed.
Contribute to a small, collaborative team environment by bringing initiative, new ideas, and a strong test-and-learn mindset.