Brand Design Lead

Kohler Co.•Kohler, WI

2d•Onsite

About The Position

The Brand Design Lead is responsible for developing and executing a curated, elevated and consistent brand expression across Kohler Hospitality programming, signature guest experiences and public-facing spaces. This role serves as the primary coordinator and lead execution owner of Woodlake Market (WLM) event programming, managing events end-to-end – from initial concept, décor, and budget tracking to marketing coordinator, website updates, and on-site execution. Balancing creative design with disciplined project management, purchasing, and event logistics, the role translates strategic brand vision into flawless, guest-facing execution across the resort portfolio.

Requirements

Bachelor's degree in Marketing, Event Management, Hospitality, Creative Design, or a related field preferred. An equivalent combination of education, certifications, and relevant experience will be considered.
3+ years of experience in luxury event execution, visual merchandising, brand activations, hospitality marketing, or related fields required.
Ability to be on your feet for extended periods during event days, assist with light event staging/decor setup, and travel between local resort properties.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Responsibilities

Coordinate and execute the planning, budgeting, setup, host management, and teardown logistics for all Woodlake Market culinary and community events, demos, and seasonal activations.
Partner closely with the Marketing team to develop promotional strategies. Manage and update Woodlake Market event content on the resort website, digital calendars, and guest communication platforms.
Collaborate directly with Woodlake Market Food & Beverage leadership and Store Management to align programming schedules, staffing, menu/product integration, and Banquet Event Orders (BEOs).
Manage individual event budgets, track RSVP caps/ticket sales, and adjust marketing tactics with internal partners to maximize guest attendance and ROI.
Serve as the primary lead on-site during event setup, active execution, and coordinate post-event strike with operations team to ensure strict visual/guest-experience standards.
Cultivate a curated, elevated, and cohesive look across resort spaces, pop-up activations, and events while maintaining strict alignment with Kohler Hospitality brand guidelines.
Develop visual mood boards, styling calendars, merchandising layouts, and brand playbooks that guide operational teams in maintaining public-facing spaces correctly. These are closely aligned with established brand guidelines.
Coordinate the creative development and delivery of event signage, specialty packaging, custom gifting, window displays, and in-room digital content.
Source and direct external artisan vendors, fabricators, and prop makers to execute custom builds and decor elements from concept translation to final delivery.
Oversee department purchasing, including PO creation, order tracking, inventory storage, and asset maintenance for event decor and props.
Manage the planning, execution, and ongoing enhancement of guest-centered resort activations.
Partner with Operations to weave brand touchpoints into wellness workshops, outdoor activities, culinary masterclasses, and seasonal resort offerings.
Under the guidance of the Senior Manager-Hospitality Brand Design, design and manage bespoke itineraries, setups, and gifting for VIP guests, media, and key influencers.
Continuously research luxury hospitality, retail, and event trends to introduce innovative experience concepts and strategic partner collaborations.