Brand Design Lead

Nooks•San Francisco, CA

About The Position

We're looking for a Brand Design Lead to elevate the creative quality of everything we put into the world. You'll own the visual expression of the Nooks brand across every marketing touchpoint, partnering closely with Product Marketing, Growth Marketing, Communications & Content, and Field & Executive Marketing to bring ideas to life through thoughtful, beautifully crafted design. This is a hands-on senior individual contributor role. You'll design many of our highest-impact creative assets yourself while building a scalable creative studio through agencies, freelancers, AI, and trusted creative partners. You'll establish the creative systems, standards, and operating model that enable a small team to deliver work that feels world-class. We're looking for someone with exceptional taste, strong creative instincts, and relentless attention to detail who believes great design is a force multiplier for every marketing investment.

Requirements

7+ years of experience in Brand Design, Creative, or Visual Design at a high-growth B2B SaaS company or creative agency
Exceptional taste and creative judgment: you know the difference between work that simply looks good and work that creates lasting brand impact
Outstanding portfolio demonstrating exceptional craft across campaigns, advertising, brand systems, web, editorial, presentations, and experiential marketing
Experience designing across both digital and physical environments
Strong understanding of typography, layout, visual systems, storytelling, and brand identity
Experience art directing agencies, freelancers, photographers, illustrators, or other creative partners
Ability to balance craft with speed in a fast-moving environment
Curiosity about AI and excitement for using it to improve creative workflows without compromising quality
Strong collaboration skills with the ability to work across every function within Marketing

Responsibilities

Shape the visual expression of the Nooks brand
Evolve and strengthen the Nooks visual identity across every customer touchpoint
Establish creative standards, design systems, and templates that create consistency while allowing the brand to evolve
Ensure every piece of creative reinforces the quality, personality, and ambition of the Nooks brand
Bring our biggest ideas to life
Design creative for our most important launches, campaigns, original research, executive thought leadership, customer stories, and marketing initiatives
Partner with Growth Marketing to develop compelling, high-performing creative for paid campaigns, social advertising, and demand generation programs that capture attention and drive action
Translate marketing strategy into visually compelling stories that resonate across every channel and stage of the buyer journey
Help raise the creative bar across every marketing function
Design exceptional digital experiences
Lead visual design for the Nooks website and major digital experiences
Partner with Growth Marketing to continuously improve website performance through thoughtful design and user experience
Create digital experiences that are both beautiful and effective
Create unforgettable in-person experiences
Design the creative identity for executive programs, customer experiences, conferences, field marketing programs, and experiential activations
Develop booths, signage, presentations, printed materials, environmental graphics, and supporting creative assets that elevate the Nooks brand
Ensure every in-person experience feels polished, premium, and unmistakably Nooks
Build a scalable creative studio
Build a trusted network of agencies, freelancers, illustrators, motion designers, photographers, and other creative partners
Art direct external partners to ensure consistently exceptional work
Leverage AI to accelerate creative workflows while maintaining a high standard of craft
Develop creative processes that help the marketing organization move quickly without sacrificing quality