Brand Design Engineer

Bland•San Francisco, CA

1d•$120,000 - $170,000•Onsite

About The Position

Bland AI is a rapidly growing Series C startup that has raised over $100M and is on a mission to build the world's most human AI phone agents. Thousands of businesses use Bland AI to automate customer conversations with an enjoyable experience. Marketing plays a critical role in how the world experiences Bland, with every interaction being an opportunity to make the brand feel differentiated, credible, and world-class. This role is for a Brand Design Engineer who will help define and execute this vision. This role exists because Bland is building an ambitious company in AI, and the brand needs to match that ambition. The ideal candidate will have exceptional design taste and will own the visual quality of marketing efforts, from brand systems and creative direction to the website itself. This is a hybrid design and technical role, requiring a strong foundation in design principles (typography, composition, motion, interaction, visual systems) and comfort working directly in code. The candidate will be able to make direct changes to the custom-built website using modern AI coding tools like Claude Code to build, iterate, and ship designs. They will collaborate closely with Brand, Content, Product Marketing, Growth, and Engineering teams to ensure a cohesive, polished, and distinct marketing presence.

Requirements

Exceptional design taste with a high bar for design quality.
Strong understanding of premium, modern, and intentional design.
Strong instincts around typography, composition, hierarchy, spacing, interaction, and visual storytelling.
Strong foundation in traditional design principles and the ability to articulate design decisions.
Understanding of systems, not just individual assets.
Comfort working with code and technology.
Ability to navigate a frontend codebase, make changes, and troubleshoot issues.
Ability to learn new technical tools quickly.
AI-Native: Understanding of how modern AI coding and creative tools can accelerate the design process.
Excitement to use AI agents like Claude Code to go from idea to production.
Extremely high agency and ownership mentality.
Ability to move quickly without lowering the creative bar.
Ability to distinguish between work needing refinement and work ready to ship.
Collaborative spirit, able to work closely with marketers, product marketers, engineers, copywriters, and creative teammates.
Opinionated about design but collaborative in finding the best solutions.

Nice To Haves

Degree or formal training in design, graphic design, interaction design, or a related field.
Experience designing for high-growth technology companies.
Strong portfolio of brand and digital design work.
Frontend development experience.
Experience with React, Next.js, HTML/CSS, or similar technologies.
Experience using Claude Code, Cursor, or other AI coding agents.
Experience building or maintaining design systems.
Experience with motion design or interactive web experiences.
Experience working closely with engineers.
Experience with Figma and modern creative tooling.
Experience designing for B2B SaaS or enterprise technology.

Responsibilities

Own Bland's Marketing Design, including visual design direction, systems, guidelines, templates, and visual language across web, campaigns, events, content, social, and product launches.
Raise the creative bar across all marketing outputs.
Own the marketing website end-to-end, keeping it current with new products, launches, case studies, campaigns, and messaging.
Continuously improve the website's design, UX, performance, responsiveness, accessibility, and overall quality.
Identify and fix issues related to broken, outdated, inconsistent, or mediocre elements on the website.
Work directly in the custom codebase to implement designs, using AI development tools to rapidly prototype, iterate, and ship new experiences.
Understand a codebase, make frontend changes, debug issues, and turn designs into polished production experiences.
Develop and evolve Bland's visual identity across typography, color, layout, illustration, motion, photography, iconography, and interaction.
Create systems that enable the marketing team to move quickly without sacrificing quality.
Partner closely with Product Marketing to bring new products, features, launches, and narratives to life, translating positioning and messaging into compelling visual experiences.
Design high-impact marketing experiences including landing pages, campaign experiences, launch pages, interactive experiences, event materials, and social creative.
Utilize interaction, motion, and technology to make Bland's marketing memorable.
Own the quality bar for marketing design, establishing QA processes for the website and digital experiences.
Regularly audit the site for visual inconsistencies, broken experiences, outdated content, responsive issues, and improvement opportunities.