Brand Creative - Vertical Formats & Social Media

MrBeast • Greenville, NC

1d

About The Position

Beast Industries, founded by MrBeast, is a leading media and entertainment company focused on revolutionizing digital content creation. We aim to entertain, inspire, and create social impact through diverse ventures including digital media, philanthropy, and consumer products. Our mission is to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. The Vertical Formats & Social Media Brand Creative role is part of the short-form and social content team, concentrating on brand integrations and internal marketing across platforms like Shorts, Reels, TikTok, X/Twitter, Instagram, and other emerging short-form channels. This position ensures that brand content is specifically created for each platform, rather than repurposed from main channel content. It serves as the core creative function for brand integrations across social media, translating partnership and internal marketing needs into content that resonates with how audiences consume each platform.

Requirements

• 3–5+ years of experience in social media creative, short-form content production, or digital brand marketing.
• Strong understanding of short-form content mechanics across YouTube Shorts, TikTok, Instagram Reels, and X.
• Ability to identify and apply relevant trends while maintaining brand alignment.
• Strong visual and copywriting skills with the ability to concept and produce content end-to-end.
• Demonstrated experience creating branded social content that drives measurable engagement.
• Familiarity with social analytics tools and ability to translate performance into creative decisions.
• Ability to collaborate within an established team structure and contribute without disrupting workflows.

Nice To Haves

• Experience at a creator-led media company, social-first agency, or platform preferred.

Responsibilities

• Develop brand integration concepts tailored to short-form and social platforms based on platform behavior, trends, and audience expectations.
• Translate main channel brand narratives into platform-native creative rather than repurposed content.
• Own creative development for brand-related social content including campaign launches, announcements, and partner amplification.
• Create content supporting internal marketing initiatives such as product launches, talent announcements, and company milestones.
• Ensure brand consistency across social content, reinforcing visual and tonal alignment.
• Partner with Brand Partnerships to align campaigns across main channel and social surfaces.
• Coordinate with social and creative leads on content calendars to integrate brand content into publishing workflows.
• Manage and maintain social-specific brand asset libraries including logos, guidelines, and approved creative.
• Track performance of brand content across platforms and report on effectiveness.
• Use performance data to iterate and improve creative approaches within campaign cycles.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed