Brand Creative Lead

Fireflies•USA,

1d•Remote

About The Position

Fireflies is seeking a Brand Creative Lead to shape the emotional identity and creative direction of the brand. This role involves developing big creative ideas for campaigns across various media, transforming human truths about work into memorable stories, and building distinctive brand codes, language, and visual worlds. The ideal candidate will guide ideas from concept through production and launch, collaborating closely with internal teams and external creative partners to ensure high quality and consistency in all brand communications. The role encourages looking beyond traditional SaaS for inspiration in areas like fashion, entertainment, sports, and internet culture.

Requirements

5+ years building brands, campaigns, or creative work that people remember.
Experience in fashion, consumer, entertainment, media, sports, hospitality, advertising, creative agencies, or technology.
A strong portfolio that demonstrates storytelling, creative thinking, and exceptional taste.
Excellent writing and storytelling instincts, with the ability to find the simple idea within a complex brief.
Strong visual taste and the ability to give thoughtful, specific creative direction.
Experience taking ideas from a blank page through execution and launch.
Someone who is curious about culture and genuinely interested in why some brands and ideas become memorable.
High standards, strong opinions, low ego, and a willingness to challenge the obvious.
Comfortable being hands-on in a fast-moving team — whether that means shaping a campaign concept, refining a headline, reviewing a storyboard, or directing a shoot.

Responsibilities

Shape the creative direction and emotional identity of the Fireflies brand.
Develop big creative ideas for campaigns across film, social, OOH, digital, events, partnerships, and more.
Turn human truths about work into stories, films, visuals, headlines, and experiences people remember.
Help build distinctive brand codes, language, visual worlds, characters, and creative concepts that become unmistakably Fireflies.
Take ideas from concept → narrative → creative direction → production → launch.
Work closely with designers, writers, product marketers, founders, and growth teams to bring ideas to life.
Brief and collaborate with photographers, filmmakers, directors, agencies, creators, and other creative partners.
Raise the bar for the quality and consistency of everything Fireflies puts into the world.
Look beyond SaaS for inspiration — from fashion and entertainment to sports, design, music, art, and internet culture.