Brand Content Manager

Fruit of the Loom, Inc. • Nashville, TN

8d • Onsite

About The Position

The Brand Content Manager shapes and protects the written and visual expression of the Fruit family of brands across digital consumer touchpoints. This role translates brand and business priorities into distinctive, platform-ready narratives that strengthen brand health, relevance, discoverability, engagement, and sales. Through strong editorial leadership, cross-functional partnership, and disciplined content systems, the role ensures consumers experience a clear, consistent, and compelling brand story wherever they discover, engage with, or shop the brands.

Requirements

• Bachelor’s degree in journalism, communications, marketing, business administration, or a related field; equivalent relevant experience may be considered.
• 6+ years of progressive experience in brand journalism, editorial leadership, content marketing, or a related field.
• Exceptional writing, editing, interviewing, and storytelling skills; videography and/or photography expertise preferred.
• Demonstrated success leading creative teams and managing on-set or live productions from concept through final delivery.
• Advanced proficiency with photo and video editing tools and broad experience across content creation and editing platforms.
• Experience with content management, workflow management, digital asset management, web analytics, SEO/GEO, and social media management systems.
• Proven ability to interpret business and consumer data, communicate insights, and convert findings into actionable content plans; consumer retail experience preferred.
• Strong cross-functional leadership skills with experience partnering across e-commerce, Brand Communications, Brand Marketing, Sales, agencies, vendors, and retail partners.
• Highly organized, detail-oriented, and able to manage multiple priorities, stakeholders, budgets, and deadlines in a fast-paced environment.
• Ability to travel and work the hours necessary to support production schedules and critical project deadlines.

Nice To Haves

• videography and/or photography expertise
• consumer retail experience

Responsibilities

• Deliver compelling, platform-agnostic narratives that translate brand, consumer, product, and Digital Commerce priorities into content that drives relevance, engagement, and conversion.
• Establish and uphold distinct written and visual standards for each brand, improving consistency and quality across e-commerce, owned social, PR, search, and retail media.
• Ensure content is designed for modern discovery and engagement behaviors, including social discovery and AI-aided search.
• Maintain an integrated editorial calendar that aligns brand, product, SKU, consumer, and commercial priorities across content development and publishing timelines.
• Improve brief-to-publishing speed and predictability by setting clear success measures, decision points, and delivery expectations for internal and external partners.
• Deliver high-quality content on time across priority consumer touchpoints while balancing business needs, consumer relevance, and available resources.
• Achieve consistent brand voice, visual identity, positioning, and product priorities across consumer-facing digital content.
• Use recurring channel audits to identify gaps, correct inconsistencies, and continuously improve adherence to editorial, brand, and legal standards.
• Build trusted partnerships across Marketing, Sales, Brand Communications, e-commerce, agencies, and retail media to resolve risks and maintain aligned narratives.
• Translate emerging content, platform, and consumer behavior trends into prioritized tests that strengthen reach, engagement, and conversion.
• Establish clear hypotheses, success measures, and learning plans for new formats, then scale, refine, or stop activity based on results.
• Identify opportunities to strengthen content collaboration and cross-pollination with retailers, platforms, and external partners.
• Build a high-performing team of seven creative resources with clear priorities, accountability, development, and quality expectations.
• Deliver content productions from concept through final asset on time, on budget, and to agreed brand and channel standards.
• Develop a reliable network of creative partners and apply consistent criteria for selection, contracting, performance, and value.
• Create a scalable content operating system that connects editorial plans, workflows, asset management, publishing tools, analytics, SEO/GEO, and social media management.
• Increase adoption and effective use of content capabilities through clear governance, education, coaching, and change leadership.
• Evaluate tools and processes against brand and Digital Commerce outcomes, recommending expansion, improvement, or discontinuation based on performance.

Benefits

• Competitive Pay
• Medical, dental, vision, life & disability insurance
• Vacation
• Paid holidays
• 401(k)
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level