Brand Communications Manager

Darling Ingredients•Irving, TX

About The Position

The Brand Communications Manager is responsible for developing brand communications content and executing on brand activation that aligns with business goals and supports business growth. This position is for Darling's Rousselot brand. The role involves championing digital-first approaches, upgrading social media presence, writing various forms of content, managing editorial calendars, executing campaigns, overseeing social media, developing video scripts, and ensuring seamless execution of global brand campaigns across various touchpoints. It also includes engaging with trade media, developing internal communication plans, and collaborating cross-functionally to promote company values and mission.

Requirements

Bachelor's degree in journalism, communications, public relations, marketing, media studies or related discipline.
Exceptional writing and editing skills, and proficiency in AP Style.
Eight or more years of work experience in journalism, communications, marketing agency or a related field.
Experience using and managing social media platforms (LinkedIn, X, Facebook, Instagram, etc.).
Strong interpersonal and collaboration skills, with ability to work effectively with stakeholders at all levels.
Ability to manage multiple projects and priorities in a fast-paced environment.
Ability to work independently and as an experienced member of the team, coaching junior colleagues.
Experience writing for and supporting executive communications.
Experience managing agency relationships.
Experience planning a yearly social media calendar with multiple themes across diverse businesses.
Proficiency in Microsoft Word, PowerPoint, Excel and AI tools (e.g., Google Gemini).

Nice To Haves

Media experience including but not limited to paid media, earned content, shared media and writing original press releases.
Script and creative direction for in-house made videos.

Responsibilities

Develop brand communications content and execute brand activation.
Understand opportunities for communications to progress business goals and create overarching plans and communication tactics.
Manage ongoing projects with agency partners to deliver on time deliverables within agreed upon budget.
Champion the shift toward digital-first approaches that expand reach beyond traditional events.
Upgrade social media presence, blogs, website content and other digital media.
Train marketing and sales colleagues to deliver digital excellence.
Write and edit copy for web and social media platforms, ensuring clarity, consistency and alignment with brand voice.
Write executive communications in support of the brand.
Write customer and supplier communications as needed to support the business.
Develop and manage editorial calendars for Rousselot social media accounts.
Create, coordinate the creation of and/or execute organic social media content as needed.
Create campaigns aligned to the brand and monitor success across multiple channels, sharing feedback and reports that drive action to continuously refine execution.
Manage and monitor corporate social media accounts and implement governance program.
Develop global social media guidelines and standards for both brands and employees.
Serve as an advisor on social media content and standards across the organization.
Provide script and creative direction for in-house made videos designed for external use to support brand and business messaging, execute and edit with support of Marketing & Communications Specialist.
Ensure seamless execution of global brand campaigns across industry-relevant touchpoints, including fairs, conferences, trade media, and digital platforms, including webinars.
Help set best practices / standards and overall success criteria for brand activation events with report out of ROI.
Ensure brand adoption across the company, including facility signage, roll-up banners for customer events, digital touchpoints, brochures, marketing materials, etc.
Partner with HR on key aspects of employer branding, such as templates for announcements and best practices for communication.
Oversee earned content to improve overall footprint and pickup.
Plan and execute events for trade media directly coordinating with journalists.
Develop own Rousselot intranet execution plan and market-oriented content including customer visits and wins, events, innovation, and newly launched / co-branded customer products.
Work cross-functionally, across departments and brands, to develop engaging blogs and social media content, ensuring consistent, cohesive messaging.
Promote positive company culture by contributing and by creating and distributing brand related content that highlights company values and mission.