Brand Channels Manager

GoTo Foods • Sandy Springs, GA

2d

About The Position

Our Schlotzsky's brand is seeking a Brand Channels Manager who will provide expertise to drive off premise, demand generation and digital marketing efforts to achieve the brand's business objectives. This position collaborates with cross functional teams to ensure a consistent execution across digital marketing platforms. This position manages the implementation of off premise initiatives including first and third-party order & delivery, Catering, and digital marketing programs and analyzes their effectiveness. This position also provides key insights to build and maintain additional revenue growth opportunities through digital channels. The position reports to the Digital & Off Premise Marketing Director and contributes to the development and dissemination of off-premises strategy to the brand team and cross-functional teams.

Requirements

• Expertise in driving off-premise, demand generation, and digital marketing efforts.
• Ability to collaborate with cross-functional teams.
• Experience managing implementation of off-premise initiatives (first and third-party order & delivery, Catering, digital marketing programs).
• Analytical skills to assess effectiveness of initiatives.
• Ability to provide insights for revenue growth through digital channels.
• Understanding of off-premises strategy development and dissemination.

Responsibilities

• Drive off premise, demand generation and digital marketing efforts to achieve business objectives.
• Collaborate with cross-functional teams to ensure consistent execution across digital marketing platforms.
• Manage the implementation of off-premise initiatives including first and third-party order & delivery, Catering, and digital marketing programs.
• Analyze the effectiveness of off-premise initiatives.
• Provide key insights to build and maintain additional revenue growth opportunities through digital channels.
• Contribute to the development and dissemination of off-premises strategy to the brand team and cross-functional teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed