Shaw Sports Turf Brand and Marketing Director

Shaw Industries•Calhoun, GA

13d•Hybrid

About The Position

The Shaw Sports Turf, Brand & Marketing Director position is responsible for developing and executing the marketing and product strategy to elevate our brand position and customer experience while meeting the revenue and profitability targets established in the annual operating plan. We are looking for a leader who is entrepreneurial, strategic, works well with others, and highly motivated to develop an athlete centric brand within a fast paced, innovative, and customer centric organization. They must be able to navigate complexity and communicate effectively across the organization. This role will be located in our Calhoun GA office in a hybrid format, 3 days a week in office.

Requirements

Must have ability to make sound decisions based on customer, channel, and employee needs.
Must have leadership abilities, exemplify professionalism, and maintain confidentiality of sensitive issues.
Must develop and implement alternate solutions.
Perform required duties within budget.

Nice To Haves

Entrepreneurial
Strategic
Works well with others
Highly motivated
Able to navigate complexity
Communicate effectively across the organization

Responsibilities

Develop and implement comprehensive marketing strategy inclusive of product, pricing, merchandising, and promotional strategy to achieve brand objectives.
Working with a cross functional team including research & development, Innovation, marketing, sales, and other key stakeholders to create a product roadmap that anticipates the needs of end users and identifies product opportunities to create value.
Lead the product cycle for the brand including streamlining product development and launch, SKU rationalization, being a catalyst for cross function collaboration, working to align market needs with efficient manufacturing processes, reviewing and working to ensure quality and service standards, and end of life management to ensure our product line is productive and financially additive.
Establish and manage budgets for all marketing initiatives and ensure KPIs are established for each project and those metrics are used to improve strategy and optimize results.
Collaborate with Product, Innovation, Marketing and across the organization to ensure the brand is consistently brought to life across all consumer touchpoints enhancing the impact of the brand. This includes product launch, digital properties, and merchandising.
Direct the creation of sales tools needed for our sales team and distribution partners to effectively communicate solutions to the market.
Create integrated marketing plans that engage customers across core market segments and help drive key initiatives aligned to the brand strategy.
Working closely with Product Development, Communications, Innovation and Marketing to define product positioning, messaging, and go-to-market strategies. The Brand and Marketing Director ensures that all marketing collateral and communication materials are aligned with the brand identity.
Analyze market trends, competitive, and customer insights to inform product and marketing decisions.
Oversee sample process from inception to launch while capturing ROI. Inclusive of inventory, sample budgets, communications, GTM and being POC for sample department.
Monitors and analyzes the performance of marketing initiatives and brand campaigns. Use various metrics and analytics tools to assess the effectiveness of marketing efforts and make data-driven decisions for future strategies.
Collaborates with sales, product development, innovation, marketing, operations, and customer service, to ensure consistent brand messaging and customer experience. Also, build relationships with external partners, agencies, and influencers to amplify brand reach and visibility.
Lead the brand marketing and product development integrated work team (IWT).
Create a comprehensive marketing strategy for Shaw Sports Turf
Successfully introduce and drive adoption of product solutions.
Collaborate with internal partners on demand planning (ESOP) for Shaw Sports Turf product.
Effectively communicate and execute brand strategy.
Elevate brand equity through the development and execution of innovative product solutions in alignment with the brand strategy.