Brand and Communications Manager

Shell Mobility and Convenience USA•Houston, TX

About The Position

We're looking for a strategic and creative Brand & Communications Manager to lead brand marketing, customer communications, community engagement, and internal communications across a growing network of fuel and convenience retail locations. In this highly visible role, you'll help shape how customers and employees experience our brands by developing impactful marketing campaigns, strengthening customer loyalty, driving community engagement, and ensuring consistent messaging across every touchpoint. You'll work closely with leaders across Operations, Merchandising, Loyalty, Digital, and Commercial teams to build brand awareness, customer engagement, and business growth.

Requirements

Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
7+ years of experience in brand management, marketing, communications, or related disciplines.
Experience leading integrated marketing campaigns and managing agency relationships.
Strong communication, storytelling, and project management skills.
Ability to manage multiple priorities and collaborate across diverse teams.

Nice To Haves

Background in convenience retail, fuel retail, consumer products, hospitality, restaurant, or other multi-location environments.
Experience with loyalty programs, CRM platforms, digital marketing, and customer analytics.
MBA or advanced business education is a plus.

Responsibilities

Develop and execute strategies that strengthen brand awareness and customer preference.
Ensure consistent brand messaging and visual identity across all channels.
Support and evolve the company's portfolio of fuel, convenience retail, foodservice, loyalty, and private-label brands.
Plan and launch integrated marketing campaigns supporting promotions, loyalty programs, foodservice offerings, and seasonal initiatives.
Oversee campaign messaging, creative development, and execution across digital, retail, and customer-facing channels.
Leverage customer insights and business data to improve campaign performance and engagement.
Partner with loyalty and digital teams to increase customer acquisition, retention, and loyalty participation.
Support personalized customer communications through email, mobile, CRM, SMS, and app-based channels.
Identify opportunities to drive traffic, frequency, and customer lifetime value.
Develop in-store marketing programs, promotional materials, and field activation strategies.
Work closely with store operations to ensure successful execution of marketing initiatives.
Lead community engagement, sponsorship, and local public relations efforts that strengthen brand reputation.
Create engaging communications for employees and leadership teams.
Support organizational announcements, recognition programs, and change management initiatives.
Help foster a connected, informed, and customer-focused culture.
Oversee agency, vendor, and media partner relationships.
Manage marketing budgets and track campaign effectiveness.
Deliver performance insights and recommendations to leadership.