Brand and Client Marketing Manager

Net at Work

123d•$110,000 - $120,000

About The Position

This opportunity is a Brand Marketing Management position for our Leading technology consultancy and solution provider business. The successful candidate will bring a wealth of strategic brand, product and client marketing expertise to create, execute upon and measure an effective go-to market strategy in support of the company’s growth objectives. In this role, you will contribute to the growth and development of the organization by leading marketing efforts for Net at Work’s brand presence and cross portfolio solutions. Every day you will have the opportunity to use your skills to bring big ideas to life. Strategy and inquisitive skills are valued as you will be identifying new opportunities to grow business in a rapidly changing market and evolving marketing landscape.

Requirements

Knowledge of SMB technology consulting and ERP landscape or similar enterprise applications for the SMB market.
Experience in working with partners and channel communities. Research and analysis of competition and pricing and ability to craft Net at Work differentiators and incorporate into messaging, positioning, and the go-to-market strategy.
Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns.
Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders.
An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.
Strong passion for client-centered marketing and delivering a consistent, compelling, and impactful client journey of content and experiences.
Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy.
Results-oriented with strong time management skills and capable of performing well in a fast-paced environment, act with a sense of urgency in executing plans, and highly organized to effectively manage multiple projects with tight deadlines.
Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials.
Minimum of 5 years in developing strategic, integrated marketing plans and delivering execution of brand marketing achievements in the tech industry
Background in marketing cloud-based services and solutions.
A proven record of crafting compelling positioning and thought leadership content.
Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.)
Experience with project management tools to design and coordinate frequent and intricate campaigns.
Innovative, analytical, process- and detail-oriented.
Exceptional team player with proven ability to lead through influence.
Excellent written, verbal, and visual communication.

Responsibilities

Understand our multiple business unit solutions, customer base, segmentation, addressable market, target industries, product, and service offerings, and define both product and vertically oriented go-to market strategies spanning cross-practice, cross-market initiatives to differentiate both Net at Work and our solutions.
Bring marketing strategies to life by creating campaign visions and integrating marketing plans in collaboration with business unit stakeholders.
Engage and collaborate with our in-house creative and marketing execution team and leverage agile principles in the successful creation and execution of marketing campaigns.
Oversee the development of channel activation plans, including buyer personas, a client target strategy and customer journey maps by persona that outline multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline.
Directly engage with practice leaders , client experience leaders, executive team members, partner managers, and other stakeholders on campaign planning and execution.
Incorporate corporate messaging, value propositions and content to develop cross company, client focused marketing assets and co-branded content to amplify Net at Work’s brand and propel conversion rates throughout the funnel.
Determine market segmentation and trends, buyer profiles and personas, and purchase triggers to create compelling stories that feed into timely and results-driven campaign execution plans.
Lead market analysis (competitive, trends and white space opportunities) and make recommendations to business stakeholders.
Make recommendations on content strategy deployment including derivative content and channels.
Be accountable for helping achieve quality lead goals and achieve KPIs through end-to-end marketing activities for the company. Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments.
Segment and validate our target markets and define our ideal customer profile to successfully position our cross-country and partner solutions.
Drive Net at Work’s brand awareness, client marketing, and cross portfolio solutions with both installed clients and external markets.
Develop a clear understanding of market dynamics and solution features to accurately position Net at Work and partner solutions in marketing programs to drive awareness through action by targeted audiences.
Develop and execute the go-to market strategy, including content creation and tactical campaigns, alongside demand generation and practice resources to impact marketing qualified lead generation goals.
Work with the events team to identify key conferences and events where Net at Work should sponsor and/or participate. Plan client round tables, webinar events, and proprietary networking events in support of multi-business unit participation.
Conceptualize and develop solution messaging and materials to best position Net at Work’s technology solutions and implementation solutions.
Work alongside sales enablement to deliver sales training and resources to increase mindshare and product adoption in support of revenue targets for the global sales organization.
Establish, track, and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipelines. Provide market insight into product direction.
Collaborate with marketing, sales enablement, direct sales, ISV marketing relations, professional services, communications, IT, and other internal and external stakeholders to properly align resources and maximize impact.
You will work within a high-performing marketing organization comprising product marketing, demand generation and alliance partnerships, reporting to the Director of Product Marketing.

Benefits

Health and Welfare (Medical, Dental, Vision)
Accident, Critical Illness, and Hospital Indemnity
Employee Assistance Program (EAP)
Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Transportation and Parking Accounts
Health Savings Accounts (with company contribution)
Retirement Planning (401k with matching contribution)
Legal Benefits
Identity Theft Protection
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
8 Paid Holidays per year, including 1 floating holiday.