Marketing and Brand Manager

SERVPRO of North Central Tazewell County•Pekin, IL

About The Position

Then, don’t miss your chance to join our Franchise as a new Marketing Manager. In this position, you will be making a difference each and every day. We have a sincere drive towards the goal of helping make fire and water damage “Like it never even happened”! Team Fletcher is seeking someone who is a rare “high achiever” to join our growing Franchise. If you are self-motivated and have superb interpersonal skills, then you’ll thrive in this work environment. Our idea of the ultimate candidate is one who is proactive, is experienced, truly enjoys providing superior service, and loves taking ownership. Are you highly dependable and super-excited about routinely exceeding expectations? Then you may be our perfect hero! Primary Role The Marketing & Brand Manager is responsible for developing, executing, and maintaining a consistent, professional, and high-performing brand presence for SERVPRO across all marketing channels. This role supports revenue growth by strengthening brand awareness, driving inbound and outbound lead generation, supporting sales initiatives, and ensuring brand consistency across mitigation, reconstruction, and commercial services. This position bridges strategy and execution, working closely with sales, operations, and leadership to ensure marketing efforts align with business goals, local market opportunities, and SERVPRO brand standards. Results Expected The Marketing & Brand Manager is expected to establish a consistent, professional SERVPRO brand presence across all channels, improve digital visibility and reputation, and deliver measurable marketing support to sales and business development efforts. Success will be reflected in stronger brand recognition, increased marketing-influenced lead activity, effective sales enablement materials, disciplined campaign execution with clear ROI tracking, and clear reporting that connects marketing efforts to operational capacity and overall business growth.

Requirements

Bachelor’s degree in Business Administration, Marketing, Finance, or related field preferred
Minimum of 2-3 years of experience in a marketing management role
Proven business marketing and brand management experience
Extensive leadership, management, and organizational skills
Excellent analytical, problem-solving, and decision-making skills
Outstanding written and oral communication skills

Responsibilities

Marketing Operations & Planning - Analyze results and develop plans and budgets
Brand Management & Consistency - Ensure consistent messages across all platforms and verticals
Digital Marketing & Online Presence - Manage social and website content via internal or external agencies
Marketing Analytics & Reporting - Track and report Key Performance Indicators for online reviews, campaigns, and leads
Community Engagement and Events - Source, plan, organize, and lead community events for Team Fletcher
Company Culture and Event Planning - Drive Company Culture through presentations, marketing, and Company Events
Professional & Leadership Development - Drive personal and Team development through training events