POP MART: Brand Ambassador

POP MART AmericasManhattan, NY
Onsite

About The Position

Brand Ambassadors are energetic, guest‑obsessed team members who thrive in high‑traffic, high‑emotion environments. This hybrid role ensures visitors have a great experience. You’ll guide guests through the exhibit, animate the world of Labubu, support exclusive product sales, and ensure every visitor leaves with a memorable experience. This is a temporary, seasonal role ideal for individuals with backgrounds in retail, hospitality, entertainment, or experiential environments.

Requirements

  • Customer-facing experience in retail, hospitality, entertainment, or events
  • Confident engaging guests in fast-paced, high-energy environments
  • Strong communicator who connects naturally with diverse audiences
  • Genuine interest in POP MART, designer toys, art culture, or immersive experiences
  • Physically able to stand/walk 4–6 hours and lift up to 40–50 lbs
  • 18+ years old
  • Available evenings, weekends, and holidays for the full exhibit period
  • Ability to lift, carry, and move merchandise and supplies up to 50 lbs.
  • Ability to stand and walk for extended periods (6–8 hours per shift)
  • Ability to bend, kneel, reach, and safely climb ladders or step stools
  • Ability to perform repetitive tasks such as unpacking boxes, tagging merchandise, and stocking shelves
  • Manual dexterity to safely operate stockroom tools (e.g., box cutters)
  • Ability to work in stockroom and receiving environments with varying temperatures
  • Ability to multitask and move quickly in a fast-paced retail setting
  • Availability to work flexible hours, including evenings, weekends, and holidays

Nice To Haves

  • Background in large-scale events, exhibitions, or pop-up retail
  • Experience in visitor reception or crowd management
  • Performance, acting, or interactive entertainment experience
  • Multilingual

Responsibilities

  • Welcome guests with warmth, enthusiasm, and brand-appropriate energy
  • Bring the Monsters universe to life through scripted moments, playful interactions, and spontaneous engagement
  • Guide guests through immersive rooms, installations, and photo moments
  • Deliver light performance elements including scripted lines, character-inspired interactions, and guided moments
  • Support interactive stations, giveaways, and event-based activations
  • Assist with special events, VIP previews, and media activations
  • Acts as a subject-matter expert on POP MART IP — THE MONSTERS and Labubu
  • Provide product recommendations and help guests make informed purchase decisions
  • Manage visitor reception, ticket verification and redemption, and crowd flow
  • Monitor traffic, assist with capacity management, and issue safety reminders when needed
  • Inspect and maintain exhibits, installations, and on-site facilities to ensure a clean, safe environment
  • Operate POS systems to complete transactions accurately and efficiently
  • Support exclusive merchandise launches, drops, and pop-up store operations
  • Handle ticket gift distribution and inventory management
  • Conduct routine equipment checks, report issues promptly, and assist with unexpected situations

Benefits

  • Competitive hourly rate (in accordance with applicable minimum wage laws)
  • Fun, creative, high-energy work environment
  • Hands-on experience in experiential retail and live events
  • Employee recognition programs
  • Exclusive access to a landmark POP MART exhibit
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