Brand Ambassador

Allied Beverage Group•Elizabeth, NJ

10d•$65,000 - $70,000•Onsite

About The Position

The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

Requirements

1-2 years major account responsibility
Budget, sales and marketing experience with major CPG company
4-year college degree or equivalent experience
Comprehensive understanding of spirits to include knowledge of categories, basic production, and service
Ability to adapt and can assist a variety of internal customer groups and varying personality types
Strong negotiation skills; demonstrate an entrepreneurial spirit
Ability to create and sell innovative ideas
Goal oriented, focused, and assertive individual who needs little direction or supervision
Ability to work flexible hours which include early morning evenings, and/or weekends
Ability to work overnight travel as required
Ability to participate in business meetings, company initiatives and events upon request
Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
Managing complex customer relationships
Strong sales skills, superior negotiation and influencing skills
Leadership capabilities with strong presentation and interpersonal skills
Proficient in fact-based selling and analysis of syndicated consumer data (IRI, Nielsen)
Basic brand marketing and finance skills
Basic computer skills (excel, access, word, PowerPoint etc.)

Responsibilities

Deliver on volume and profitability objective by brand
Ensure compliance to Corporate Brand Strategies
Increase the quality/quantity of accepted innovative business building proposals
Understand best practices
Apply comprehensive market, product and consumer information to generate brand and volume building activities
Increase number of accounts where we are considered trusted advisor
Become part of customers planning process
Obtain preferred supplier status (right of first refusal)
Understand and deliver on account’s goals, strategies and opportunities
Set goals, measure, evaluate and adapt to changes
Meet and exceed customer expectation on fundamental business needs
Identify and adopt key account management best practices beyond customer and industry
Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
Develop preferred supplier status with accounts by participating in the accounts planning process
Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
Recommend suitable account specific brand and volume mix targets
Oversee account performance and implement corrective business building actions
Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
Engage in relationship building activities with buyer for all key accounts
Weekly Pre-plans and Recaps
Achieve monthly KPI Goals
Communicate and Manage Targets through Local Team
Work with Allied Beverage Group Sales Reps & Managers on key priorities
Weekly check-in on targets – Business Reviews and opportunity discussions
Sales Rep ride-withs
Field & Key Account Manager ride-withs
Presenting updates at weekly team meetings
Attend events
Responsibility for Core list of Off & On Premise accounts
Plan & Prepare Account/Activities
Account Business Reviews
Activate PRUSA Marketing Programs
Execute Retail Controllables and Brand Standards at L3F
Account audits
Assess and implement account needs
Consumer Sampling
Staff Education
Digital Posts