Part Time Brand Ambassador

Lucid Motors•Toronto, ON

19h•$22 - $27•Onsite

About The Position

This posting is designed to build a strong talent pipeline for future Part Time Brand Ambassador opportunities within our studios. While specific openings may vary by location and timing, we encourage interested candidates to apply and start a conversation with us. Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations. This is a part time role that requires flexibility, including the ability to work evenings and weekends. Part Time Brand Ambassador can expect to work between 20-25 hours per week.

Requirements

Exceptional interpersonal and communication skills
A passion for delivering outstanding customer experiences
Experience in a customer facing environment (retail, hospitality, food service, etc.)
Patience, professionalism, and adaptability in a dynamic retail setting
Interest in electric vehicles and enthusiasm for building the Lucid brand
Flexible availability including extended holiday mall hours, holidays and weekends
Prior experience in the automotive industry highly preferred
18 years old minimum
High School diploma/GED required
Authorized to work in Canada (visas sponsorship not available)
Prior experience with CRM tool such as Salesforce highly preferred
Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
Where permitted by law, successful completion background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
Ability to obtain appropriate provincial drivers license, where applicable

Responsibilities

Welcome guests, answer general inquiries, and schedule test drives
Capture high quality customer leads and interactions in CRM (Salesforce)
Conduct customer needs assessments (budget, preferences, timing)
Recommend suitable vehicles based on customer needs
Refer high potential leads to Sales Specialists
Ensure guests are directed to the appropriate next step in their journey
Build deep knowledge of the Lucid brand, vehicles, and services
Explain vehicle features, specifications, and pricing to stimulate consideration
Provide backend operational support (order paperwork, order/vehicle status clarity)
Support studio operations, including opening/closing checklists
Ensure test drive and showcase vehicles are clean, charged, and ready
Assist with facility needs (refreshments, maintenance requests)
Support day to day studio operations as needed