Brand Ambassador (PT Contractor) - Baltimore, MD (Cannabis Technology)

Leafly•Baltimore, MD

3d•Onsite

About The Position

The Brand Ambassador serves as a trusted, in-market representative of Leafly, supporting marketing, sales, and community initiatives through education, events, relationship-building, and feedback collection. This role is critical to driving awareness, adoption, and credibility in Maryland. The candidate must live in their territory and requires a background check and motor vehicle check. You must have a clean driving record.

Requirements

Minimum age 21
Ability to lift event materials of up to 35 pounds and stand for extended periods of time
Reliable transportation
Must have access to a secure computer to attend virtual meetings, receive email, and write event recaps.
Ability to lift up to 35 pounds as well as lift and carry folding tables, bins of merchandise, tents, and banners.
Must be able to stand and talk with others for up to 4 hours at a time.
Must have the ability to travel using your own transportation, occasionally for long distances.
A background check will be conducted after a conditional offer of contract employment is extended.

Nice To Haves

Good knowledge of cannabis and cannabis technology
Strong communication and interpersonal skills
Professionalism, reliability, and high integrity
Ability to travel locally and work flexible hours including nights and weekends
Prior experience in cannabis, retail, marketing, or brand ambassadorship a plus
Comfort with Google sheets, excel, and basic data tracking a plus

Responsibilities

Represent Leafly at events, dispensary locations, and industry activations
Actively engage with customers, patients, and brand partners
Educate audiences on use of the Leafly app and Leafly.com beyond strain database and education including but not limited to shopping and deals.
Support GTM initiatives including launches and partnerships at events and in dispensaries
Build and maintain professional relationships with in-store personnel
Create high-quality digital content across approved social media platforms to promote brand awareness and engagement
Capture event photos, video, and content to support post-event recaps and internal reporting
Provide feedback to the marketing team on campaign ideas, event opportunities, social trends, areas for improvement, competitive information/activity, etc.
Assist with event setup, breakdown, and vendor coordination as needed
Collect and report market insights, feedback, and competitive intelligence
Ensure all activities comply with cannabis regulations and brand guidelines
Submit recaps and photos about time in the field including store visits, events, and budtender engagement.
Remain up to date with industry’s best practices