Brand Ambassador

Sheehan Family Companies•Kingston, MA

3d•Hybrid

About The Position

The Brand Ambassador is responsible for conducting promotional events at both on premise accounts - such as bars, restaurants, nightclubs, and venues – as well as off premise accounts – package stores. This position focuses on representing a brand or brand family at existing L. Knife & Son accounts and promoting the brand to members of the public in conjunction with delivering excellent customer service. This role requires a competitive, organized, and professional approach to managing events, maintaining brand integrity, and ensuring customer satisfaction. An openness to interact with customers and patrons is essential for success in this role. Additionally, the role will include administrative duties such as event planning, record keeping, and communicating with the sales team and supplier partners.

Requirements

Bachelor’s degree preferred; equivalent experience accepted
Ability to work nights and weekends as standard practice
Personable and outgoing demeanor
Excellent communication, negotiation, and relationship-building skills
Self-motivated, organized, and results-oriented
Must have valid driver’s license with reliable transportation
Proficiency with Microsoft Office; CRM experience a plus

Responsibilities

Execute 1-2 hour activations in each assigned account.
Be knowledgeable of the products being promoted and which options the account sells.
Arrive before the activation is set to begin and introduce yourself to the account management.
Bring the tools of the promotion into the account. (Giveaways, games, engraver, etc.)
Interact with patrons of the account in a friendly manner, encouraging them to purchase the brand that is being promoted.
Encourage patrons to participate in any planned activity.
Execute tastings for visiting patrons of assigned store.
Arrive before the activation is set to begin and introduce yourself to the account manager and find out where you will be located.
Set up the products you will be sampling in a professional manner.
Insure there is product readily available to purchase for the consumer’s ease.
Interact with patrons of the account in a friendly manner, encouraging them to purchase the brand that is being promoted while providing .5oz samples for them to taste.
Communicate with sales management and team members to determine the activation specifics.
Maintain a record of promotional activations with photographic documentation.
Provide a recap of the week’s promotional activities for sales management.
Adhere to all federal, state, and local laws and regulations regarding the sales, marketing and sampling of alcoholic beverages