Brand Activations & Operations Coordinator

Bask & Lather • Yonkers, NY

2d

About The Position

Bask & Lather Co. is a fast-growing family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has become one of the most recognized textured-hair care brands in the U.S celebrated for our authentic story. transformative results. and community-first mission.
As we expand our experiential footprint across events. retail activations, partnerships and brand campaigns. We are looking for a detail-driven coordinator to support seamless execution behind the scenes.

The Brand Activations & Experiential Operations Coordinator supports the planning, logistics, creative routing, sourcing and operational execution behind Bask & Lather’s experiential programs, trade shows, sampling events, pop-ups and brand activations. This role ensures all activations run smoothly by managing timelines, deliverables, assets, shipments, inventory, vendor workflows and cross-functional coordination.
The ideal candidate has hands-on experience in experiential marketing, event production, marketing operations or social/creative coordination. They are exceptionally organized, proactive and able to manage multiple timelines and deliverables with precision.

Requirements

• 2–4 years of experience in experiential marketing, event production, marketing operations or brand activations (beauty/CPG/lifestyle preferred).
• Experience coordinating creative assets, social content planning and cross-functional marketing workflows.
• Demonstrated ability to manage vendors, shipments, budgets and event logistics.
• Strong project management, organizational skills and attention to detail.
• Proactive problem-solver who anticipates needs and owns tasks end-to-end.
• Proficiency with Google Workspace, spreadsheets, creating decks and basic project tools.
• Excellent communication skills with internal teams, vendors and partners.
• Ability to travel and work evenings/weekends for events, ability to lift up to 25 lbs.

Responsibilities

• Assist in planning and executing experiential activations, sampling events, pop-ups, trade shows and seasonal campaigns.
• Support integrated creative. content. and digital elements tied to each activation.
• Maintain production schedules, run-of-show documents, timelines, trackers and approval workflows.
• Support creative development of proposals, mood boards and event concepts aligned with brand storytelling.
• Coordinate all graphic design and creative asset needs for events, signage, packaging and promotional materials.
• Route creative briefs and specs to internal/external designers; track revisions, deadlines and approvals.
• Partner with Social and Brand Marketing to coordinate content needs, shot lists, onsite capture moments and pre/post-event storytelling.
• Maintain organized version control and asset delivery logs.
• Source, order, track, and manage all event materials including signage, props, merchandise, packaging, uniforms, fixtures and giveaways.
• Maintain a master inventory system tracking event assets. storage locations, quantities and replenishment needs.
• Coordinate shipment scheduling, freight logistics, tracking numbers, delivery confirmations and return shipments.
• Prepare product allocations, packing lists and event inventory documentation.
• Request quotes, communicate specs and coordinate with vendors such as booth builders, rental companies, glam teams, AV and staffing agencies.
• Manage COIs, permits, venue documents and compliance requirements.
• Maintain an updated vendor directory with rate cards, contact info and performance notes.
• Support operational logistics for brand partnerships including product allocations and required branding deliverables.
• Assist with on-site setup, breakdown, merchandising and event flow.
• Act as an operational liaison for vendors, staff and partners, addressing issues quickly.
• Capture or coordinate behind-the-scenes content for social storytelling.
• Coordinate travel itineraries, hotel lists, staff schedules and day-of credentials.
• Maintain dashboards and reporting tools to track event KPIs (attendance, engagement, influenced revenue. registration. etc.).
• Track event budgets, invoices, POs, receipts and expense allocations.
• Compile post-event recaps within 72 hours including insights, risks, wins and recommendations.
• Help refine experiential processes and SOPs for efficiency and scalability.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed