Branch Marketing Specialist

CrossCountry Mortgage•Scottsdale, AZ

12d

About The Position

The Branch Marketing Specialist is responsible for leading video production, podcast and interview production, editing, and visual branding initiatives while maintaining a polished and consistent brand presence. This role serves as a storyteller, producer, videographer, editor, and brand ambassador, managing projects from concept through distribution to create engaging content that supports business objectives and strengthens CCM’s brand within the mortgage industry.

Requirements

Experience in professional videography and video editing, demonstrated through a portfolio or demo reel.
Advanced understanding of social media strategy, platform optimization, lighting, composition, audio, storytelling, and deadline-driven project management.
Proficiency with professional content creation and post-production platforms; familiarity with additional editing software, preferred.

Responsibilities

Plan, shoot, produce, and edit high-quality video for social media, campaigns, recruiting, education, testimonials, events, and community content.
Operate production equipment and develop creative concepts that communicate the team’s value proposition.
Create reels, shorts, promos, captions, motion graphics, transitions, music, branded effects, and long-and short-form content for Instagram, TikTok, Facebook, YouTube, LinkedIn, websites, and related channels.
Lead setup and production of a branded podcast and interview-style show from concept to publishing.
Design and maintain an in-house studio, including lighting, audio, video, camera angles, backdrop, set design, and guest flow.
Coordinate interviews with loan officers, agents, clients, referral partners, industry leaders, and community influencers; manage multi-camera recordings, episode edits, trailers, highlights, social clips, intros/outros, and distribution assets.
Maintain and enhance visual branding across content, including colors, typography, graphics, logo use, style, and presentation.
Collaborate with leadership on content calendars, campaigns, episode topics, marketing priorities, and scalable production systems.
Identify trends in mortgage, real estate, social media, and personal-brand marketing; assist with photography, graphics, and related initiatives as needed.