Branch Marketing Director

CrossCountry Mortgage • San Juan, CA

3d

About The Position

The Branch Marketing Director assists in implementing a digital marketing strategy for the mortgage team. This position provides marketing and communications support for the company, resulting in a wide variety of assignments. This position works on diverse projects and assignments under the direction of the Branch Manager.

Requirements

• High school diploma or equivalent.
• Minimum 2 years’ experience in digital marketing.
• Experience with social media and content writing (posts, newsletters, etc.).
• Experience with Adobe Suite (mainly Photoshop).
• Excellent communication skills.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications or Graphic Design, or a related field, a plus.
• Mortgage knowledge or experience, preferred.
• 1-2 years’ experience in social media marketing, preferred.
• 1-2 years’ experience in social media management, preferred.
• Minimum 1 year of Microsoft Office experience, preferred.
• Design, photography, and videography skills, a plus.

Responsibilities

• Develop and write content for social media, newsletters, social ads, etc.
• Develop website and landing page content, print collateral, direct mail, event materials, online and print ads, radio commercial scripts, and internal communications.
• Manage daily social media posts and engage with users.
• Assist in the creation of marketing collateral (e.g. flyers, postcards, pitch books, etc.).
• Create and manage marketing campaigns for social media (Facebook, Pinterest, LinkedIn, Instagram).
• Create and optimize content, audience growth, brand awareness, and engagement across key social platforms.
• Edit video and photography content for social media.
• Manage and update activity in CRM and maintain/pull excel sheets.
• Assist in maintaining existing lead generation platforms.
• Assist with event planning and execution.
• Assist with running email marketing campaigns and sending email blasts.
• Promote all agency open houses, team events and new listings.
• Provide and explain analytics reports.
• Manage and implement social media advertising campaigns (google ads, Facebook ads, Instagram ads, SEO, and operate promotional campaigns).

Benefits

• medical
• dental
• vision
• 401K
• company-provided short-term disability
• employee assistance program
• wellness program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED