Branch Growth Manager

Regions•Atlanta, GA

1d•$136,005 - $175,640•Onsite

About The Position

The Branch Growth Manager plays a critical role in ensuring the success of Regions’ new branch investments by developing and executing strategies that drive strong performance before, during, and after branch openings. This role serves as the central coordinator and performance leader for all branch opening initiatives. The Branch Growth Manager will develop repeatable playbooks, establish performance frameworks, coordinate cross-functional activities, and partner with market leadership teams to ensure new branches achieve growth objectives and deliver expected returns. The ideal candidate combines strategic thinking, strong project management skills, data-driven decision making, and the ability to influence partners across multiple business functions.

Requirements

Bachelor’s degree in Information Technology, Business Management, or a related field
Ten (10) years of experience in strategic execution, product management, or customer experience
10+ years of experience in retail banking, branch management, strategy, operations, project management, or business performance management
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Experience with branch network strategy, branch operations, market expansion, or new branch development
Experience using performance analytics, dashboarding tools, and business intelligence platforms
Knowledge of retail banking sales, customer acquisition, and market development strategies

Nice To Haves

Master’s degree in a related field
Strong knowledge of subject matter area, banking regulatory compliance frameworks, and risk management
Experience in financial services, banking technology, or other consumer-facing industries
Project management certification (PMP) or equivalent experience

Responsibilities

Develop and maintain the enterprise playbook for new branch openings, incorporating best practices and lessons learned from previous branch investments
Establish standardized processes, timelines, and milestones for branch openings and post-opening performance management
Identify continuous improvement opportunities to enhance the effectiveness and efficiency of the new branch program
Partner with Branch Performance Measurement to define key performance indicators (KPIs) and success metrics for new branches
Monitor branch performance throughout the pre-opening and post-opening lifecycle
Collaborate with Consumer Analytics & Consumer Finance to develop reporting and dashboards that provide visibility into branch performance, growth trends, and return-on-investment metrics
Partner with Retail Performance Group to analyze results and recommend actions to improve performance and accelerate branch maturation
Serve as the primary coordinator among Corporate Real Estate, Retail Banking, Marketing, Human Resources, Operations, Technology, Finance, and Market Leadership teams
Ensure all stakeholders are aligned on branch opening timelines, ready-made requirements, staffing plans, marketing strategies, and growth objectives
Facilitate regular progress reviews and issue resolution meetings
Partner with local market leaders to develop market-entry and growth strategies for new branches
Partner with Marketing to coordinate pre-opening business development activities designed to build awareness, customer acquisition pipelines, and community engagement
Support staffing plans, onboarding efforts, and employee readiness in partnership with Human Resources and Retail leadership
Help establish sales goals, business development expectations, and community engagement plans for new branch teams
Conduct post-opening reviews and performance assessments to identify opportunities for enhancement
Capture and institutionalize best practices from successful branch openings
Recommend adjustments to site selection assumptions, staffing models, marketing strategies, and operating practices based on performance outcomes