Branch & Digital Channel Lead

U.S. Bank • Minneapolis, MN

2d • $149,515 - $175,900

About The Position

We are seeking a strategic and results-driven Branch and Digital Channel Lead to drive revenue growth and performance across our branch and small business banking channels. This role is pivotal in setting and achieving 2026 revenue goals, identifying and activating key performance levers, and aligning cross-functional resources to maximize channel impact. This leader will own the development and execution of initiatives that drive acquisition, deepening, and retention for a dedicated channel, with a strong focus on coordination between sales and product groups to meet and exceed sales goals.

Requirements

• Proven experience in channel strategy, sales enablement, or product management within financial services or a similarly complex environment
• Strong analytical skills with a track record of driving revenue growth through data-informed decisions
• Exceptional stakeholder management and communication skills, especially at the executive level
• Experience leading cross-functional initiatives and managing lean teams
• Ability to thrive in a fast-paced, matrixed organization
• Familiarity with small business banking and branch operations
• Experience with goal-setting frameworks and performance tracking tools
• Strategic mindset with a bias for execution

Responsibilities

• Serve as the primary strategic partner for sales channel leadership, including daily and weekly engagement with Sales Regional Executives and CAO function.
• Serve as the primary strategic partner for marketing to ensure that we get the right quality of leads for our ideal customer profile.
• Deliver actionable insights to inform high-impact tactics that support acquisition, deepening, and retention.
• Lead channel PMO efforts to prioritize growth tactics, coordinating with product, GTM, marketing, analytics, and incentives teams.
• Track and analyze tactic performance, adjusting strategies based on results and field feedback.
• Conduct productivity analysis to ensure efficient deployment of resources.
• Collaborate with sales leadership to support goal and target setting for the channel.
• Define and evolve the channel’s future-state, ensuring alignment with broader segment objectives and long-term strategy.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed