Books Social Media and Digital Marketing Manager, APA Publishing Books Sales & Marketing

American Psychological Association • Washington, DC

1d • $78,000 - $121,000 • Remote

About The Position

The Book Social Media and Digital Marketing Manager develops and executes social media and digital marketing tactics to expand the profiles of APA Style, APA Books and Magination Press Children’s Books with the goal of increasing revenue and reach through strategic engagement.

Requirements

• Bachelor’s degree
• Five years + experience in social media marketing/branding or digital marketing is required
• Relevant digital book marketing experience, including advertising strategies and placements, specifically LinkedIn and YouTube, other social media platforms, and other opportunities.
• MS Office Suite
• Hootsuite or equivalent social media aggregator
• YouTube platform
• LinkedIn platform
• Writing and editing proficiency
• Ability to work in a highly collaborative workplace
• Enthusiasm for books, publishing, and sales and marketing
• Understanding of APA’s mission and how it relates to the publishing program

Nice To Haves

• Familiarity with Canva is helpful

Responsibilities

• Content Creation & Scheduling: Produce engaging, tailored content (photos, short-form video) to build community, managing daily posting across platforms.
• Campaign Management: Plan, implement, and monitor social campaigns, giveaways, and promotions to support title launches and backlist marketing.
• Author Support: Collaborate with authors on their individual social platforms, offering support and ensuring brand consistency.
• Community Engagement: Actively monitor and respond to comments/messages to foster a vibrant community and manage brand reputation.
• Analytics & Reporting: Analyze social media metrics to track campaign success and provide insights to improve future strategies.
• Influencer Relations: Develop relationships with influencers (BookTokers, Bookstagrammers) to increase visibility.
• Trend Monitoring: Stay current on social media trends, tools, and digital marketing developments to keep content relevant.
• Other duties as assigned

Benefits

• Remote Work/Flexible Scheduling
• 401(k) option with employer match of up to 4%
• medical, dental, and vision insurance options
• outpatient mental health benefit
• paid personal/vacation time
• 12 paid holidays
• Family/Medical Leave
• tuition assistance
• Employee Assistance Program (EAP)
• short- and long-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level