Bilingual Copywriter (English/Spanish)

GTB•Detroit, MI

12h•Hybrid

About The Position

GTB, part of WPP, is a global precision-marketing agency. This Multicultural Mid-Level Copywriter will help create communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible. Innovative ideation and concepts will be translated into finished assets for all key marketing touchpoints: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD, and this Copywriter will work as part of an agency team to achieve client objectives. This Mid-Level Copywriter will have access to industry-leading resources, including the use of current data & technology to pinpoint in-market shoppers more efficiently, leverage deeper consumer insights to personalize messaging, and convert targets to intended actions.

Requirements

3-5 years’ experience as a full-time copywriter in a full-service advertising agency.
Experience with multicultural advertising and growth audiences.
Experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
Outstanding command of the Spanish and English languages with solid writing and grammar skills.
Strong writing and word processing abilities across all advertising disciplines including digital & social media.
Strong knowledge of branding and conceptual development.
Ability to talk about our expertise and work, both internally and externally.
Ability to present and discuss conceptual and tangible ideas, both internally and externally.
Ability to listen and understand client feedback and feedback from internal critiques.
Ability to inform and drive synergy across communication platforms.
Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing.
Create and execute ideas in an efficient, organized way.
Capable of working on multiple projects simultaneously.
Strong presentation and negotiation skills.
Strong conceptual skills.
Ability to work under pressure and meet deadlines.
A multicultural portfolio with engaging work across all advertising disciplines is required for consideration.
Bachelor’s degree or equivalent experience preferred.
Have physical and mental requirements to meet the above listed job responsibilities.

Responsibilities

Take creative direction and turn work around quickly to meet deadlines.
Primary assignments include automotive retail marketing for regional Ford Dealer Advertising groups; National retail automotive product & event campaigns.
Possible travel & presenting creative to select Regional Automotive Dealer Advertising Groups or production/shooting on location.
Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
Works closely with Account & Production personnel as a team member on assigned accounts to produce effective marketing themes, campaigns, etc.
Maintains consistently high standards of Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
Submits copy for review and comment.
Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
Meets copy deadlines or secures advance approval if additional time is needed.