Bike Compuer, Hammerhead Hardware Product Manager

SRAM•Colorado Springs, CO

12d

About The Position

The Bike Computer Product Manager (Hammerhead Hardware) identifies and translates market needs into actionable items for developing new products and creating compelling product positioning stories. This role is responsible for setting go-to-market strategy and managing the product lifecycle end to end, acting as a champion for the product both internally and with key external partners.

Requirements

Bachelor's degree in Business, Marketing, Engineering, or a related field preferred; equivalent relevant experience considered
3+ years of relevant industry experience; consumer electronics and IoT background preferred
Deep technical knowledge of respective product category
Exceptional communication skills: written, verbal, and in front of an audience
Strong organizational and time management skills; able to balance and prioritize multiple projects simultaneously
Strong knowledge of marketing and product development
Excellent negotiation skills and consultative selling experience
Experience with AI workflows and tools
Ability to manage spending in line with corporate financial and strategic targets; responsible for product profitability

Nice To Haves

Comfort riding a bike in a customer-facing capacity, this could include demos, ride events, and in-field visits may require extended time on the bike

Responsibilities

Lead products from concept to commercialization, driving product line strategy and marketing
Partner with Sales and Marketing to define new product opportunities and improvements, identifying customer benefits
Partner with Engineering and Industrial Design to translate product strategy into detailed requirements; ensure products conform to design integrity, quality standards, and customer specifications
Establish SRAM as the preferred partner by leading strategy and approach for customer engagement and partnership
Deliver technical presentations and demonstrate how products meet customer needs
Negotiate with customers using value selling principles and a consultative selling approach aligned to sales strategy
Partner with responsible OE Account Managers, keeping them informed of business development status and coordinated communication needs
Analyze costs and sales; prepare business account reporting for the enterprise value stream
Participate in S&OP/demand planning and provide monthly guidance on product family volume and average selling price estimates
Support marketing initiatives by attending industry events and conferences
Provide pre- and post-sale technical assistance and product education internally and externally; develop training materials and conduct training sessions
Partner with Marketing to develop owner's manuals, sales support collateral, and launch materials
Develop product positioning and the product sales pitch; work with Marketing to identify and meet key targets on new and in-line product communication needs
Ensure PSDs are up to date, understood by key stakeholders, and designed to capture the full product scope
Conduct research and data analysis to ensure clear data is collected and presented to inform key product decisions inclusive of market share, pricing, financial performance and profitability across channels and global markets
Maintain an understanding of our products' technical and operational aspects in order to optimize decisions across product dimensions
May perform other duties as assigned