Belonging Director (3253)

YMCA of Metropolitan Los Angeles•Los Angeles, CA

2d•$70,304 - $70,304

About The Position

The LA Y is the Center for Community Well-Being in Los Angeles, committed to building stronger communities by providing equitable programs and services to empower all. We are focused on fighting food insecurity, providing equity in education, making sure every child has the opportunity to experience the joy of sports, ensuring kids and teens have a safe place to grow, learn and live a healthy lifestyle. The LA Y’s health and wellness initiatives offer medical and mental health resources to ensure everyone has access to basic health needs. Our mission is to provide services and resources that contribute to the well-being of our community. The LA Y operates 29 Centers and over 200 program sites across LA County. The Belonging Director is responsible for leading and scaling membership growth, engagement, and retention at the local YMCA center. This leadership role drives a high-performing membership department focused on sales excellence, exceptional member experience, and strong community connection. The Belonging Director oversees membership operations including recruitment, onboarding, retention strategies, and member engagement initiatives. The role leads a membership team responsible for achieving monthly membership sales, revenue, and retention metrics while ensuring members experience a welcoming and inclusive YMCA community.

Requirements

Strong interpersonal and communication skills; strong leadership, sales management, and relationship-building skills ability to inspire others, handle multiple priorities, and work collaboratively across departments; ability to analyze membership data and implement strategies to improve retention and engagement; proficiency in Microsoft Office and member management systems.
3–5 years of experience in membership sales, business development, or customer service leadership.
Proven ability to build relationships, meet sales goals, and motivate others toward healthy living.

Nice To Haves

High school diploma preferred or bachelor’s degree in marketing, Business, Public Administration, or related field preferred.
Experience in nonprofit, recreation, fitness, or hospitality environments preferred.
Y-USA Team Leader Certification, preferred.

Responsibilities

Lead and manage the membership department to achieve monthly membership sales, revenue, and retention targets.
Develop and implement strategic plans to grow and scale membership at the center.
Track membership performance metrics including joins, retention, conversion, and engagement.
Oversee membership sales processes including tours, consultations, follow-up systems, and closing strategies.
Analyze membership data to identify opportunities for growth and improvement.
Create a welcoming, inclusive, and supportive environment in all YMCA areas by greeting and engaging with members and guests.
Build meaningful relationships with members to understand their goals and connect them to Y programs, wellness services, and community activities.
Facilitate small-group connections to enhance member belonging and long-term engagement.
Conduct new member onboarding sessions and wellness consultations to help members set and achieve healthy living goals.
Respond promptly and courteously to all member inquiries, compliments, and concerns, resolving issues with care and accountability.
Oversee new member onboarding strategies that support retention.
Actively promote YMCA membership, programs, and services through tours, community outreach, and referral campaigns.
Conduct prospective member interviews, tours, and follow-ups — closing with an invitation to join the YMCA.
Meet or exceed individual and team membership retention goals.
Implement grassroots and digital outreach strategies to engage local communities and attract new members.
Conduct member retention calls and exit interviews to strengthen relationships and address barriers to participation.
Recruit, hire, train, and supervise membership staff.
Provide coaching and professional development.
Establish clear expectations and accountability for membership performance goals.
Build relationships with local businesses, schools, and organizations to grow membership.
Represent the YMCA at community events and outreach opportunities.
Develop grassroots outreach strategies to increase community awareness.
Accurately process memberships, payments, and registrations while maintaining data integrity.
Adhere to cash-handling procedures and maintain confidentiality of member information.
Uphold YMCA policies related to safety, supervision, mandated reporting, and risk management.
Participate in staff meetings, trainings, and association-wide campaigns such as the Annual Support Campaign.
Model and enforce the YMCA’s Code of Conduct and Core Values of Caring, Respect, Honesty, and Responsibility.
Engage with members regarding their participation in YMCA Programs, Annual Support Campaign, and special events.
Participate in community outreach through grassroots outings, building relationships and partnerships with community leaders, local businesses, and local government.
Attend staff meetings and trainings as required.
Uphold YMCA policies for safety, supervision, mandated reporting and risk management.
Demonstrate the Six Pillars of Character (Trustworthiness, Citizenship, Respect, Responsibility, Caring, and Fairness) as well as the YMCA Core Values of caring, respect, honesty and responsibility in all dealings with members, guests, volunteers and fellow staff.
Demonstrate competencies in and willingness to develop in the Cause Driven Leadership areas of mission advancement, collaboration, operational effectiveness and personal growth.
All other duties as assigned by your supervisor.